The most Instaworthy spots in Madrid

  • Gran Vía / Edificio Carrión
  • Gran Vía / Edificio Carrión
  • The Gran Vía / Carrión Building
  • Madrid Cable Car
  • Retiro Lake
  • In the Metro’s oldest carriage
  • Madrid’s European Cups
  • Enjoying flamenco
  • With a squid sandwich
  • With the peacocks
  • In the Sorolla Museum
  • Visiting Lorca
  • Museum of Illusions Madrid
  • Mirador de la Cornisa observation deck
  • Sweet Space Museum
  • 360° Terraza y Sky Bar
  • Templo de Debod

To start with, let’s go to the best known street in Madrid, the Gran Vía, and we will stop at Callao, so that the emblematic Carrión Building and its  Schweppes advert, can appear in the background of the photo and, with a bit of luck, we will also get the spectacular Callao Cine in the picture.


The city’s new official sightseeing and tourist travel pass.

An observation deck offering wonderful vistas of the city.

Visit our online store (in Spanish) of souvenirs made by local artisans!


  • Check out our selection of original souvenirs to remember your visit to Madrid.

    Souvenirs from Madrid
  • Recuerdos de Madrid - La Violeta
  • Discover the city's most popular sights and attractions, from one of Europe's largest royal palaces to the magnificent Prado Museum and Real Madrid's stadium. 

    Madrid Top 10
  • Palacio Real


  • Enjoy stunning vistas of the sprawling city and its most famous landmarks.

    Madrid Viewpoints
  • Faro de Moncloa. Verano 2023. Foto: Alváro López del Cerro © Madrid Destino
  • Enjoy Madrid in a different way: get a tattoo, visit a peculiar haberdashery store or escape from an enchanted house. Power to the imagination!

    Unique romantic getaways
  • Escapadas originales en pareja