Exclusive experiences in Madrid

  • Experiencias selectas en Madrid
  • Experiencias selectas en Madrid
  • Experiencias selectas en Madrid
  • Experiencias selectas en Madrid

If you want to feel like a star in Madrid, here are a few ideas to enjoy the most fabulous places in the city and its environs.


The Santiago Bernabéu Stadium and the Real Madrid CF Museum are the third most popular tourist attraction in Madrid, after the Prado and Reina Sofía Museums. If you want to stand apart from the crowd (1.5 million tourists visit the stadium every year), access the Hospitality area and get personalised service, premium catering, private elevators and privileged views of the field.

Atlético Madrid has a VIP offer too. If you visit its brand-new stadium, Cívitas Metropolitano, you can go to a private box affording the best views, get private parking with elevator, a buffet designed by renowned chefs or even show cooking, and view a game on Full HD CCTV without missing a single detail.

If you’re more of a basketball fan, there are VIP options too with Madrid-based teams: Real Madrid or Estudiantes. Premium seats and services, in the style of the NBA.

If you’re interested in horseracing, Hipódromo de La Zarzuela is the city’s iconic racecourse and an architectural gem in its own right. With a Club Carudel ticket, you get access to a VIP room and terrace (dress code required). The hippodrome also has the Ponyturf Cluba unique children’s area spanning 3,000 m2 in the north garden which offers children an unforgettable experience.


In some of Madrid’s theatres, you can also indulge in exclusive experiences. Golden Tickets – Butaca Oro – are available from one of the most popular musicals on Gran Vía, The Lion King (El Rey León). You’ll get the best seats plus a guided backstage tour revealing all the secrets hidden behind the scenes.

The WiZink Center has different types of VIP tickets and private spaces to enjoy all kinds of events such as the Premium Seat where you can watch a concert from the opening of doors with great privileges or the EspaZio WiZink with a unique menu of drinks and rations before and during the events.

The Teatro Real offers audiences the opportunity of a unique experience beyond that of its major productions. Options include watching performances from the theatre’s best VIP balconies, an artistic visit based on the preparation of an opera performance from the artistic or technical point of view, going backstage, focusing on the building’s technical aspects. To complete the experience you can visit the new cosmopolitan restaurant Papagena , located on the sixth floor of the theatre. The head chef is Ramón Freixa, awarded two Michelin stars, and the restaurant interiors were designed by Luis Garcia Fraile.

In Madrid you can find some of the best tablaos too. For a grade-A flamenco experience, book a table at Torres Bermejas and enjoy the show and the Guajira menu. 

Corral de la Moreríaone of the spaces that offers the most authentic flamenco in Madrid, has a gastronomic restaurant, a unique place in which the chef creates a personal gastronomic proposal designed exclusively for four tables.

And for movie-goers there are cinema theatres like Artistic Metropol where you can hire a room for private screening, and others, such as the Yelmo Luxury Palafox Cinema combine cinema and gastronomy offering a gourmet menu served by waiters in your recliner.


Art lovers looking for upscale experiences in Madrid can go on a private tour at the Thyssen-Bornemisza Museum, boasting one of the world’s finest private art collections. Upon request, the museum can be opened for small groups of visitors, led through the rooms by a private museum guide.

The Reina Sofía Museum (MNCARS) also offers private tours.

The Liria Palace (Palacio de Liria) , a large 18th-century building located on Princesa Street, will have a new guided tour service from 19 September 2019 designed for groups with the Palace closed, where its fourteen main rooms will be visited.

Madrid Experience offers the opportunity to go on VIP tours of antique shops in Madrid through the most traditional neighbourhoods of El Rastro and La Paloma.

Palacio de Liria


Amusement parks and other entertainment venues also offer premium services to visitors who want to skip the lines. At Parque Warner you can buy a Roadrunner Pass, while Madrid’s Amusement Park has the Speedy Pass to shorten your waiting times.

In the exciting experience department, you can get a luxury ride across the city, hiring a supercar and driving it yourself, or being carried about in a glamorous limo. The Jarama Circuit also offers unforgettable  experiences, such as Drive a Ferrari or The Royal Experience , where you can get behind the wheel of mini electric carts, Crazy Carts XL and the Westfield AeroRace, authentic racing cars of almost 200 CV.

Another really special option to discover Madrid from a privileged perspective is via a private helicopter trip around the city by companies like Heliflights Spain. There is also the option of making balloon rides through Madrid. Many companies offer this service with which you can see the city from the heights.

The company, Madrid Experience - Private Tours Madrid offers the possibility of exclusive experiences in different themes.  It is worth highlighting the possibility of enjoying private flamenco classes  given by Madrid’s most traditional and emblematic schools of this art or attending an exclusive perfume sampling where you can discover a boutique of non-commercial, little known but high class fragrances. 


Within the gastronomy section, companies like Madrid Experience offer the opportunity to attend a private, VIP Spanish cooking class  by well-known chefs, even those with a  Michelin star.

Furthermore, those interested can also sign up for exclusive wine tasting where they can sample the best wines of Spain.

Madrid has many restaurants with a Michelin star. A good option is the Smoked Room run by the chef, Dani García, where grilled and smoked dishes are the main feature; and Deessa restaurant with a Michelin star, run by the famous chef, Quique Dacosta, which is also located in the luxurious Mandarín Oriental Ritz.

A visit to one of the best terraces located on the rooftops of the most fashionable hotels and historic buildings is a must, as is the case of the 360º Roof Top Bar at the Hotel Riu Plaza España or the RT60 terrace on the rooftop of the Hard Rock Hotel Madrid.

A visit to one of the best terraces located on the rooftops of the most fashionable hotels and historic buildings is a must, such as the 360º Roof Top Bar at the Hotel Riu Plaza España or the RT60 terrace on the rooftop of the Hard Rock Hotel Madrid; or OD Sky Bar on the roof of the Ocean Drive Madrid hotel.



Spend the night in the lap of luxury in one of Madrid's fabulous five-star hotels.

Let’s visit some of the most exclusive and sophisticated shops in Madrid. The most popular luxury brands from Spain rub shoulders with renowned international firms.

Premium experiences and venues for discerning visitors.

Discover the establishments that boast one, two and even three Michelin stars, from long-established restaurants to new venues that have been awarded their first stars in this year's edition.

  • Take a peek at our selection of the most important events taking place in Madrid and start planning your next visit!

    Madrid Events Calendar: 2024
  • Reforma Estadio Santiago Bernabéu
  • Find out why Spaniards tend to eat later than the rest of the continent, when it's traditional to munch on a "saint's bones" and where you take in a flamenco show with a drink or a meal

    Eating in Madrid (PDF)
  • Guide Eating in Madrid
  •  Fin de semana de compras en Madrid


The city’s new official sightseeing and tourist travel pass.

An observation deck at 92 metres.

Our online store (in Spanish) sells artisan souvenirs.