Exclusive experiences in Madrid

  • Experiencias selectas en Madrid
  • Experiencias selectas en Madrid
  • Experiencias selectas en Madrid
  • ZonavipSantiagoBernabeu_1404470306.039.jpg

If you want to feel like a star in Madrid, here are a few ideas to enjoy the most fabulous places in the city and its environs.


The Santiago Bernabéu Stadium and the Real Madrid CF Museum are the third most popular tourist attraction in Madrid, after the Prado and Reina Sofía Museums. If you want to stand apart from the crowd (1.5 million tourists visit the stadium every year), access the Hospitality area and get personalised service, premium catering, private elevators and privileged views of the field.

Atlético Madrid has a VIP offer too. If you visit its brand-new stadium, Wanda Metropolitano, you can go to a private box affording the best views, get private parking with elevator, a buffet designed by renowned chefs or even show cooking, and view a game on Full HD CCTV without missing a single detail.

If you’re more of a basketball fan, there are VIP options too with Madrid-based teams: Real Madrid or Estudiantes. Premium seats and services, in the style of the NBA.

If you’re interested in horseracing, Hipódromo de La Zarzuela is the city’s iconic racecourse and an architectural gem in its own right. With a Club Carudel ticket, you get access to a VIP room and terrace (dress code required).


In some of Madrid’s theatres, you can also indulge in exclusive experiences. Golden Tickets – Butaca Oro – are available from one of the most popular musicals on Gran Vía, The Lion King (El Rey León). You’ll get the best seats plus a guided backstage tour revealing all the secrets hidden behind the scenes.

In Madrid you can find some of the best tablaos too. For a grade-A flamenco experience, book a table at Torres Bermejas and enjoy the show and the Guajira menu.

And for movie-goers there are cinema theatres like Artistic Metropol where you can hire a room for private screening.


Art lovers looking for upscale experiences in Madrid can go on a private tour at the Thyssen-Bornemisza Museum, boasting one of the world’s finest private art collections. Upon request, the museum can be opened for small groups of visitors, led through the rooms by a private museum guide.

The Reina Sofía Museum (MNCARS) also offers private tours.


Amusement parks and other entertainment venues also offer premium services to visitors who want to skip the lines. At Parque Warner you can buy a Roadrunner Pass, while Madrid’s Amusement Park has the Speedy Pass to shorten your waiting times.

In the exciting experience department, you can get a luxury ride across the city, hiring a supercar and driving it yourself, or being carried about in a glamorous limo.

Last but not least, you can get a bird’s-eye view of Madrid by getting on a helicopter for a private ride above the city and its surroundings.



Spend the night in the lap of luxury in one of Madrid's fabulous five-star hotels.

Let’s visit some of the most exclusive and sophisticated shops in Madrid. The most popular luxury brands from Spain rub shoulders with renowned international firms.

Premium experiences and venues for discerning visitors.

Come to Madrid and discover all the restaurants that boast one, two or even three Michelin stars, from long-established restaurants to new venues that have been awarded a star in 2019.

  • Take a peek at our selection of the most important events taking place this year in Madrid and start planning your next visit!

    2019 Events Calendar
  • Cirque du Soleil – Kooza
  • Find out why Spaniards tend to eat later than the rest of the continent, when it's traditional to munch on a "saint's bones" and where you take in a flamenco show with a drink or a meal

    Eating in Madrid (PDF)
  • Guide Eating in Madrid


Make your way up to the observation deck for some stunning views.

Climb on board and discover the city in a panoramic format.

And have fun in September with all the plans we’re proposing.