Shopping: Barrio de Salamanca

Barrio de Salamanca is Madrid’s most stylish district, featuring a great variety of exclusive shops. It gathers international luxury brands, popular fashion shops and traditional stores. Find the fanciest streets for a shopping spree in this area, with a secret or two unveiled…

Serrano Street

• Liu Jo (Serrano, 12): One of the Italian fashion brand’s biggest stores outside its country of origin.
• Versace. Serrano, 16: Italian fashion, accessories and perfumes firm, a luxurious and contemporary space.
• Carolina Herrera. Serrano, 16: International haute-couture designs that also offers fragrances and accessories.  
• Kenzo (Serrano, 17): Bright colours and impossible patterns for the Madrid branch of this renowned fashion firm.
• Bimba y Lola (Serrano, 22): Popular Spanish brand in the fashion and accessories sector, which stands out for its bags.
• ZARA (Serrano, 23): Flagship store of the fashion retailer that has conquered the world.
• Prada (Serrano, 26): The most coveted bags and shoes in the world, all together in Madrid.
• Rabat (Serrano, 32): The Madrid branch of Barcelona’s most charming jewellery shop.
• Roberto Verino (Serrano, 33): Male and female fashion brand with clothing and accessories.
• Loewe (Serrano, 34): The flagship store of the best-known luxury bag firm from Spain.
• Yves Saint-Laurent (Serrano, 34): A French fashion classic, right in Madrid.
• Aristocrazy. Serrano, 42
  Quality jewellery and personality as a fashion accessory.
• Armani (Serrano, 44): The local branch of the Italian firm that’s synonymous with elegance.
• El Corte Inglés. Serrano, 47
  The shopping centre has numerous luxury brands.
• Gucci (Serrano, 49): Fashion and leather goods from the Italian luxury brand.
• Tous. Serrano, 50.
  Well-known Spanish jewellery, accessories and fashion firm.
• Chopard (Serrano, 51): Madrid store of the Swiss jewellery maker.
• Bombonería Santa (Serrano, 56): A cosy chocolate shop for a sweet break during your shopping spree.
• Yusty (Serrano, 54): Madrid’s iconic tailor shop, now converted to multi-brand boutique.
• MANGO. Serrano, 60.
  The Spanish firm offers the public a large space of 2,000 m² including a terrace for customers.
• ABC Serrano (Serrano, 61): Beautiful building that was the headquarters of the centenary ABC newspaper. Today, it houses a variety of shops and restaurant, along with the Sweet Space Museum, The Robot Museum and ABC Arcade.
• Stella McCartney. Serrano, 62: This cosy, modern store sells pieces by the British designer.
• Suárez (Serrano, 63): Sparkling jewellery from the Bilbao-based firm, founded about a century ago.
• Louis Vuitton (Serrano, 66): The French luxury brand selling signature monogramed bags, luggage and accessories.
• Cartier (Serrano, 74): Watches and jewellery for the most demanding customers.
• Bang & Olufsen (Serrano, 94): Watches and jewellery for the most demanding customers.

Ortega y Gasset Street

• Christian Dior (Ortega y Gasset, 6): Another French classic.
• Tiffany & Co. (Ortega y Gasset, 10): The luxury jewellery retailer Audrey Hepburn dreamed of while having breakfast…
• Hermès (Ortega y Gasset, 12): A branch of the high-end retailer carrying apparel, handbags, scarves and other accessories.
• Dolce & Gabbana. Ortega y Gasset, 14.
  The Italian firm has established itself as a synonym for glamour and sophistication.
• Jimmy Choo. Ortega y Gasset, 15: This store, spread over two floors, sells the very latest women’s footwear and bags from this designer firm.
• Valentino. Ortega y Gasset, 16.
  First store the Italian designer opened in Spain.
• Chanel (Ortega y Gasset, 16): The quintessential French fashion brand, synonymous with eternal elegance.
• Lavinia (Ortega y Gasset, 16): One of the finest wine retailers in town.
• Bulgari (Ortega y Gasset, 17): Italian brand devoted to luxury jewellery and articles.
• Grassy. Ortega y Gasset, 17: Jewellers specialising in luxury brands, official distributor of Rolex.
• Pomellato. Ortega y Gasset, 19: Madrid boutique owned by the Italian jewellery company.
• Felipe Varela. Ortega y Gasset, 30: Spanish label selling haute couture clothing for women, bags, shoes, and accessories.
• Blundell. Ortega y Gasset, 42: Shop specialising in cashmere knitwear made in Italy with fabrics from Nepal and Mongolia.
• Oriol Balaguer (Ortega y Gasset, 44): The branch in Madrid of the renowned Catalan patisserie.

Other streets

Bordered by the large boulevards of Calle Serrano and Calle Ortega y Gasset, several streets make up one of the most exquisite shopping areas in Madrid. It is well worth taking a stroll along Calle Jorge Juan and its charming little side street, with numerous shops selling men’s fashion, such as El Ganso; Ayala, where you’ll find a picturesque market, La Paz; and Lagasca or Claudio Coello for more big fashion names – Sonia Rykiel, Sita Murt, Zadig & Voltaire, Weekend Max Mara, Oliver Peoples, COS, The Extreme Collection, Delitto e Castigo, Christian Louboutin (high-end stiletto footwear with signature red-lacquered soles), Carmina (bespoke handmade shoes), Kartell (fancy plastic contemporary furniture made in Italy), and many others. And if you're looking for menswear, Prada Men on Calle Goya is a beautiful boutique that combines wooden floors and walls with ebony, dark steel, and glass furniture.

 It is also worth highlighting brands like Vitra specialised in designer furniture, La Perla which offers luxury lingerie, the shoe shop, Castañer, and one of Queen Letizia's favourite brands of footwear, and the clothes, accessories and beauty brand, & Other Stories. If you want to take a break between shops, you can visit Platea Madrid, a revolutionary gourmet area , which is a reference in the gastro-experience concept.