Shopping: Barrio de Salamanca

Barrio de Salamanca is Madrid’s most stylish district, featuring a great variety of exclusive shops. It gathers international luxury brands, popular fashion shops and traditional stores. Find the fanciest streets for a shopping spree in this area, with a secret or two unveiled…

Serrano Street

• Tesla (Serrano, 3): The firm that has revolutionised the electric car market, transforming electric cars into an object of desire.
• Kenzo (Serrano, 17): Bright colours and impossible patterns for the Madrid branch of this renowned fashion firm.
• ZARA (Serrano, 23): Flagship store of the fashion retailer that has conquered the world.
• Prada (Serrano, 26): The most coveted bags and shoes in the world, all together in Madrid.
• Rabat (Serrano, 32): The Madrid branch of Barcelona’s most charming jewellery shop.
• Loewe (Serrano, 34): The flagship store of the best-known luxury bag firm from Spain.
• Yves Saint-Laurent (Serrano, 34): A French fashion classic, right in Madrid.
• Armani (Serrano, 44): The local branch of the Italian firm that’s synonymous with elegance.
• Gucci (Serrano, 49): Fashion and leather goods from the Italian luxury brand.
• Chopard (Serrano, 51): Madrid store of the Swiss jewellery maker.
• Bombonería Santa (Serrano, 56): A cosy chocolate shop for a sweet break during your shopping spree.
• Yusty (Serrano, 54): Madrid’s iconic tailor shop, now converted to multi-brand boutique.
• Manolo Blahnik (Serrano, 58): A shop to buy ‘manolos’, the high-end shoes loved by Sarah Jessica Parker in Sex and the City.
• ABC Serrano (Serrano, 61): A lovely building, former home to the newspaper ABC, established in 1903, now housing boutiques and restaurants.
• Suárez (Serrano, 63): Sparkling jewellery from the Bilbao-based firm, founded about a century ago.
• Louis Vuitton (Serrano, 66): The French luxury brand selling signature monogramed bags, luggage and accessories.
• Cartier (Serrano, 74): Watches and jewellery for the most demanding customers.

Ortega y Gasset Street

• Christian Dior (Ortega y Gasset, 6): Another French classic.
• Tiffany & Co. (Ortega y Gasset, 10): The luxury jewellery retailer Audrey Hepburn dreamed of while having breakfast…
• Hermès (Ortega y Gasset, 12): A branch of the high-end retailer carrying apparel, handbags, scarves and other accessories.
• Chanel (Ortega y Gasset, 16): The quintessential French fashion brand, synonymous with eternal elegance.
• Lavinia (Ortega y Gasset, 16): One of the finest wine retailers in town.
• Oriol Balaguer (Ortega y Gasset, 44): The branch in Madrid of the renowned Catalan patisserie.

Other streets

Framed within these two wide avenues, there are other streets in Barrio de Salamanca where you’ll find alluring shops: Jorge Juan and the adjoining alleyway; Ayala, where you’ll find a picturesque market, La Paz; and Lagasca or Claudio Coello for more big fashion names – Sonia Rykiel, Dolores Promesas, Sita Murt, Zadig & Voltaire, Weekend Max Mara, Oliver Peoples, The Extreme Collection, Delitto e Castigo, Christian Louboutin (high-end stiletto footwear with signature red-lacquered soles), Carmina (bespoke handmade shoes), Kartell (fancy plastic contemporary furniture made in Italy), and many others.