Jorge Juan: where elegance leads the way

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Jorge Juan is one of Salamanca District’s major shopping streets, lined with a long list of fashion stores, restaurants and leisure venues.

Joining Calle Serrano at number 32, it is one of the city’s most prestigious and fashionable areas and it is the street chosen by many Spanish and international labels (such as Loewe, Marni, Masscob, Cremieux, El Ganso and many more) for showcasing their creations to lovers of fashion, fine dining and evenings out with friends.

Bon vivants visit Jorge Juan and the surrounding streets in search of the delicious food served up in the district’s numerous restaurants. Many of them have outdoor tables in the summer and even in the winter, allowing diners to enjoy a superb meal as well as a great atmosphere.

Jorge Juan is the haunt of eminent business leaders, artists and enthusiasts of afterwork pursuits and life’s small pleasures, which can be sampled as the miniature works of art at La Moraga, or as the sought after Asturian verdina beans at El Paraguas, the lip-smacking papas arrugadas (Canarian wrinkly potatoes) at Los Gallos or the succulent fried hake served at Alkalde, which has just celebrated its 50th anniversary.

Ultramarinos Quintín is a must-visit establishment. This charming grocery store selling the finest ingredients also has a bar area that has become a hotspot for Madrid socialites.

Another popular restaurant is NO, owned by the Antoñanzas family and headed by chef Javier Marquez. It has quickly become one of the capital’s top places to be seen in and to hang out with the in-crowd.

The opening of international restaurant Cipriani is the icing on the cake for Calle Jorge Juan, whose two side streets Callejón Jorge Juan and Calle Puigcerdá provide the finishing touches to this area where good taste and style go hand in hand. Scott Schuman, the man behind the street style blog par excellence The Sartorialist, has chosen this area as a setting for his posts on several occasions.

An occasion to watch out for is the annual San Jorge Juan festival held on 22 June and organised by the prestigious men’s fashion magazine GQ. The street is closed off to traffic on that day to allow bars to be set up outdoors alongside mini-theatres, shops open until midnight and where fun, plenty of fun, is to be had with men’s fashion as its central theme.


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