WOW Concept Serrano

The building in which El Corte Inglés was previously located at No. 52 Calle Serrano is now home to the second WOW Concept store, a shopping centre dedicated to contemporary luxury brands, in which traditional labels can be found alongside emerging brands as well as online firms that are making the leap for the first time to a physical space.

The centre is spread over 6400 square metres and 7 floors that can be accessed via glass elevators, offering spectacular views of the Barrio de Salamanca.

The 00 floor is dedicated to women's footwear, with the best selection of brands including established and contemporary firms.

The floor on the level of the entrance door to WOW is the main floor in this space, specially designed to host temporary pop-ups with the coolest brands of the moment.

The first floor is dedicated to Streetwear fashion and has a trainers bar.

Premium fashion for women is located on the second floor, where you can find contemporary and luxury brands. It also offers luxury treatments in its beauty booth. 

The third floor is for contemporary brands in women's fashion with everyday style and a corner dedicated to denim.

Men's fashion is located on the fourth floor.

The fifth floor is dedicated to decoration, technology and activewear, and here you can find special items for the home, the very latest technology and the coolest sports clothing.