The building in which El Corte Inglés was previously located at No. 52 Calle Serrano is now home to the second WOW Concept store, a shopping centre dedicated to contemporary luxury brands, in which traditional labels can be found alongside emerging brands as well as online firms that are making the leap for the first time to a physical space.
The centre occupies 6,400 square metres, spread over 8 floors and a basement, which can be accessed via transparent lifts offering spectacular views over the Salamanca neighbourhood.
The basement focuses on men’s and women’s footwear, with the best selection of brands, including established and contemporary brands.
The main floor, located on the ground floor alongside the entrance to WOW has been specifically designed for sneakers and accessories, where interesting new designs can be found.
The first floor is devoted to beauty and activewear.
Premium fashion for women is located on the second floor, where contemporary and luxury brands can also be found.
The third floor focuses on contemporary women's fashion brands for everyday style and a denim corner.
Men's fashion is located on the fourth floor.
The fifth floor stocks urban fashion.
The sixth floor boasts a range of homeware and luggage.
The seventh floor is home to the Florentine Trattoria,
where diners are transported to glamorous Italy of the 1970s. With capacity for 220 diners, the restaurant also has two rooftop terraces. Its menu, designed to be shared, revisits the great Italian classics with a modern and balanced approach.
