News

Brands are increasingly aware of the fact that customisation plays an essential role in the relationship with clients. It allows you to contextualize the message, gain customer loyalty, carry out world-wide event planning campaigns, turn products into collectible items, maintain regular contact with clients, develop competitions, tutorials… Thanks to customising campaigns through digital printing, brands… Read more »

New Video Congress, the main forum on video marketing and video influencers, will be held on September 28th at the Palacio de la Prensa in Madrid. The event, hosting the main agents of the sector among content creators, media, brands and communication agencies, marks this year its second edition. Program In the morning, a series… Read more »

9-13 July – M&I Forums Emerging Markets (Helsinki) 2-4 August – C&IT Agency Forum (London) 10-12 October – Imex América (Las Vegas)

Madrid Destino, the municipal company tasked with promoting Madrid as a tourist destination by Madrid Council, has launched a new website for the tourist industry to complement the official tourist site www.esmadrid.com. https://www.madridturismosector.es/ has been designed for professional users and focuses on a more practical use. The site, created in Spanish and English, provides a… Read more »

Madrid’s hotel industry is booming, with new openings, international investors who have their eyes on Madrid, and a number of annual visitors that is steadily on the rise. Given those circumstances, Spanish financial newspaper Expansión recently undertook an in-depth analysis of the luxury hotels that have opened or will be opening in Madrid. Here’s a… Read more »

Over the course of the summer, long-standing Madrid festival Veranos de la Villa turns the Spanish capital into the ideal setting for concerts, theatre plays, circus events, magic shows and film nights. The programme, presented in mid-June by Madrid Mayor Manuela Carmena, has a strong inclusive nature and, therefore, more than 80% of the activities… Read more »

In view of the need to increase the effectiveness of Madrid’s informational and promotional presence in China, Madrid Convention Bureau has spent the last few months adapting contents for this market. China has become a key stakeholder in this field, with a great deal of potential in terms of business and incentive tourism. The adaptation… Read more »

Last month of June, Madrid Convention Bureau provided logistical, media and institutional support to more than twenty congresses, conferences and meetings associated with various fields and subjects, both national and international, that took place in Madrid. Most notably, the ICPIC Conference, the IV International Congress on Military History, the 2017 of the Hemipteran-Plant Interactions Symposium,… Read more »

The Council, through the Madrid Destino Tourism Department, has sponsored the collaboration between the NH Group and NGO Equoevento to donate safe surplus food from events organised at the Hotel NH Collection Eurobuilding to food kitchens. Implementing a meticulous system to collect, preserve and transport food will guarantee that surplus is donated appropriately. This initiative… Read more »