Privacy policy

In accordance with personal data protection legislation in force, MADRID DESTINO CULTURA TURISMO Y NEGOCIO (hereinafter, MADRID DESTINO), with registered address at C/Montalbán 1, C.P. 28014 Madrid, hereby informs users about its Data Protection Policy that will apply to the processing of personal data that the user provides upon logging in to, using and/or registering with

MADRID DESTINO guarantees the confidential processing of users’ personal data, and that, in accordance with article 9, Organic Law 15/1999, 13th December, on personal data protection, it has taken every technical and organisational measure necessary to ensure the secure nature of personal data and to avoid any unauthorised alteration, loss, processing or access, bearing in mind the state of the art, the nature of the stored data and the risks to which they are exposed, whether caused by human intervention or the physical or natural environment.

Likewise, MADRID DESTINO hereby informs the user that the facilities, systems and files in which personal data is stored comply with the security measures established in Royal Decree 1720/2007, 21st December, by which the REGULATION of the Organic Law 15/1999 dated 13th December on the protection of personal data was approved.

Visitor log

MADRID DESTINO hereby notifies the users of that the IP with which they access the MADRID DESTINO server, the date and time of this access and the pages visited that are stored on this server will be included and stored in a LOG file that MADRID DESTINO will process in order to count the number of visits to and to draw up statistics reports.

User log

The personal data of users that is requested during the registration procedure is processed automatically and is included in a personal data file that is the responsibility of MADRID DESTINO and is duly registered at the Data Protection Agency under the name “ website users”.

This data must be genuine, accurate, complete and up-to-date. The user is solely responsible for any direct or indirect damages or loss caused to MADRID DESTINO or any third party as a result of the untruthfulness, inaccuracy, insufficiency or obsolete nature thereof.

Website users and visitors will be informed of the obligation or not of providing the personal information that is requested of them on the forms to access and register with the services and/or content provided on the website. They will be notified via visual notices such as floating windows, asterisks or symbols beside the information requested, or other similar methods. Failure to supply the information requested or giving inaccurate or incomplete information may result in the service and/or content being provided to users and visitors improperly, inefficiently, poorly or not at all.

Where the user is a minor, the latter must receive authorisation from an adult in charge of him/her to provide the personal information requested. MADRID DESTINO is exempt from any responsibility due to the failure to comply with this requirement. MADRID DESTINO shall never use said data for purposes that are unsuitable for minors; instead it shall do so in keeping with the age, knowledge and maturity of the target audience, and shall never collect data relating to the financial situation or private affairs of members of his/her family. MADRID DESTINO shall allow parents or guardians to exercise their rights of access, cancellation, rectification and objection regarding their children’s or wards’ data and shall encourage minors to consult them before supplying any information. Minors under 14 years old must provide MADRID DESTINO with written authorisation from their parents, guardians or legal representatives who consent to their data being processed.

The purpose of collecting and processing the personal data requested at is:

  • (I) to identify the user so as to provide a more personalised service;
  • (II) to manage, study and improve the services provided;
  • (III) to study and design new services in accordance with user preferences;
  • (IV) to send technical, commercial and informative information about, its products and services, and about the range of cultural, tourist and business activities available in Madrid.

At any given time, the owner of the data may exercise his/her rights of access, rectification, cancellation and objection against MADRID DESTINO, under the terms established in data protection acts. To this end, MADRID DESTINO has authorised a series of straightforward and free-of-charge processes at the user’s disposal. Users can also send a request regarding personal data protection by email to, specifying “Personal data” in the subject line, or by ordinary mail to MADRID DESTINO at the address that appears at the beginning of this document, also specifying the same reference.

At any rate, the user may revoke his/her consent to the processing and transfer of his/her personal data at any given time by sending written notification to the person in charge of the file at MADRID DESTINO’S address. This notice must be given via a letter signed by the owner of the data and sent by certified delivery, specifying his/her address and enclosing a copy of his/her National Identity Document or other proof of identification.

The personal data supplied to MADRID DESTINO shall not be transferred to third parties without the owner’s consent, except in cases expressly envisaged by law and provided that the requirements established therein are met.

LOG of registered users in for THE esMADRID4u COMMUNITY (WEB SERVICES 2.0)

Registered users at the site who activate the service esMADRID4u (web services 2.0), consent to having their Gtalk, Sype and MSN personal contact information, as well as their Nickname, be accessible to all users who are browsing the esMADRID4u section, whether they be registered users or not.

The simple fact of sending contents for publication on the site esMADRID4u (image, video or text comment) containing the image or the voice of the user or of third parties and allowing his or her personal identification, entails the user’s consent, and that of whoever is identified in it, to have their information be included in MADRID DESTINO’S files, to have them be made public and available on the Internet as established by the Particular Terms & Conditions of esMADRID4u.


In order to streamline the service provided, identifying each user as quickly as possible, MADRID DESTINO hereby notifies the latter that for to operate properly Cookies need to be employed. This tool, which is installed on the hard drive of the user’s computer, is used to store and subsequently retrieve certain information relating to the use made of However, this does not contain any personal information that allows the user to be identified.

Information Society and Electronic Commerce Services

By virtue of Law 34/2002, 11th July, on Information Society and Electronic Commerce Services, under no circumstances shall MADRID DESTINO send advertisements and notices to users for the purposes of sale or other commercial purposes without this having been requested or consented to beforehand. Likewise, MADRID DESTINO shall not send messages that have not been requested or consented to beforehand, nor shall it send chain emails that have not been requested or consented to.

MADRID DESTINO hereby informs users that they may choose not to receive messages of a commercial nature by following the instructions given in each case or by sending written notice to:

Modifications to the Privacy Policy

MADRID DESTINO may modify this Privacy Policy in accordance with legislative requirements or regulations or in order to adapt said policy to the instructions given by the Spanish Data Protection Agency. Therefore, users are advised to consult it on a regular basis.