Brands are increasingly aware of the fact that customisation plays an essential role in the relationship with clients. It allows you to contextualize the message, gain customer loyalty, carry out world-wide event planning campaigns, turn products into collectible items, maintain regular contact with clients, develop competitions, tutorials…
Thanks to customising campaigns through digital printing, brands are getting to know their customers better and better and the consumer becomes proactive, which multiplies the campaigns’ impact. As soon as the message is personalised, customers take ownership of the products, of th selling spaces and of the brand’s identity. They integrate it into their daily lives, they develop a relationship with the history which drives the brand.
They themselves create a buzz, by word of mouth, sharing it with their own network of friends and professional contacts.
Which will be the mise-en- scene at this year’s Plug&Play applications and demonstration spaces?
According to Aurélie Lamandé, Marketing Director at C!Print Madrid: “This year, on each of the pavilion’s three floors, visitors will find something to be inspired by and for the evaluation of potential new markets: interior design, retail, visual communication, etc. All spaces and customised products will have the “jungle” as their graphic theme!”
She adds: “In the mezzanine, we will recreate two pop-up areas: on one side, a bookshop and on the other, a space-décor “Café”. The printing techniques’ full potential will be carried out by The Image Company in this personalised space with the support of material manufacturers.”
You will only be able to check out the final result of these projects during C!Print, from 26th till 28th September at the Pabellón de Cristal in Casa de Campo.
Unmissable content to boost your business
To complete the tour, don’t miss out on the theoretical and practical content, which will take place in the spaces
dedicated to conferences and workshops as well as at the Image Lab, where successful cases, image processing workshops, web-to-print, etc., will be exhibited. In addition, a series of guided tours will allow you to follow closely the processes of space, message and product customisation. Find out about the whole programme on
he trade fair’s website.
This year C!Print wishes to cater once again to the entire community, using individualised accompaniment with CUSTOMISATION as its main theme, all innovation and solutions can be found in one unique place. C!Print will give you access to more than 250 exhibitors on 26th, 27th and 28th September 2017 at the Glass Pavilion in Casa de Campo Park.
More info: www.salon- cprint.es