Cookies Policy

Cookies Policy

In compliance with Spanish law governing the use of cookies in connection with the provision of electronic communication services, set out in Royal Decree-Law 13/2012 of 30 March, we hereby inform you of the cookies used on the website of Madrid Destino Cultura, Turismo y Negocio S.A. (hereinafter, “the Website”) and of the purpose of their use. Similarly, Madrid Destino informs you that by using the Website you are agreeing to the use of said cookies.

What are cookies and what are they used for?

A cookie is a file that is downloaded to your computer, tablet, smartphone or any other device when you access certain websites. Cookies enable a website to, among other things, store and collect information on the browsing habits of a particular user or his or her device. In addition, depending on the information contained in the cookies and the way in which the device is used, cookies may also be used to recognise the user. Under no circumstances can cookies damage your device. Rather, when cookies are active this actually helps to identify and resolve potential errors.

Identification of cookies

In the text below, cookies are classified into various categories. It should nevertheless be noted that the same cookie may fall into more than one category.


Types of cookies based on the entity that manages them

The following cookies can be distinguished based on the entity that manages the device or domain from which the cookies are sent and processes the data obtained:

  • Own cookies: cookies sent to the user’s terminal from a computer or domain managed by the editor itself, from which the service requested by the user is provided.
  • Third-party cookies: cookies sent to the user’s terminal from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies.


In the event that cookies are installed from a computer or domain managed by the editor itself but the information collected by the cookies is managed by a third party, the cookies shall not be considered own cookies.


Types of cookies based on how long they remain active

Based on the period of time the cookies remain active on the terminal equipment, they can be categorised as follows:

  • Session cookies: these are a type of cookie designed to collect and store data only while the user accesses a webpage. They are normally used to store information which is only of interest during provision of the service requested by the user, on one specific occasion (e.g., a list of acquired products).
  •  Persistent cookies: these are a type of cookie in which data remains stored on the terminal equipment and can be accessed and handled for a defined period by the manager of the cookie. This period can range from a few minutes to several years.


Types of cookies based on their purpose

The following types of cookies can be distinguished based on the purpose for which the data obtained through the cookies is used:

  • Technical cookies: these are cookies that enable the user to navigate a website, platform or application and use various options or services offered therein, e.g., controlling traffic and communicating data, session ID, accessing restricted areas, remembering the individual components of an order, carrying out the purchase process for orders, processing requests for registration or participation in an event, using security elements during browsing, storing content for video or sound broadcasts or sharing content through social networks.
  • Customisation cookies: these cookies enable the user to access the service with some general default settings taken from various settings on the user’s terminal, e.g., language, type of browser used to access the service, regional settings used to access the service, etc.
  • Analysis cookies: these cookies enable their manager to monitor and analyse the behaviour of users of the websites to which the cookies are linked. The information collected by such cookies is used to measure activity on websites, applications or platforms and to create browsing profiles for their users in order to institute improvements through analysis of data relating to how users are employing the service.
  • Third-party advertising cookies: these cookies enable advertising spaces to be managed as effectively as possible. These cookies store information on users’ behaviour obtained through continual observation of their browsing habits, enabling specific profiles to be developed in order to display advertising based on these habits.


Our Website uses own and third-party cookies which enable us to store and access information relating to the language and browser type used and other general default user settings, as well as to monitor and analyse users’ activities with the aim of improving and providing our services as efficiently and in as customised a manner as possible.


The use of cookies in the provision of Information Society services offers numerous benefits due to the fact that they, among other factors: (i) facilitate the user’s navigation of the Website and access to the various services it offers; (ii) eliminate the need for the user to configure general default settings on each visit to the Website; (iii) foster improved functioning of the Website and the services provided therein, through analysis of the information obtained through installed cookies.

Madrid Destino does not collect or store your personal information (e.g., your name or address), which means that this information cannot be used to identify you.

Nevertheless, you can configure your browser to accept or reject cookies, or select which cookies to accept and which to reject, by following one of the procedures detailed below, depending on the browser used:

On its Website, Madrid Destino uses:

Session cookies

Storage and validity of session cookies is temporary, i.e., until the user ends the Website session. These cookies do not permanently record any information on your computer’s hard drive.


cc_cookie_acceptesmadrid.com1 yearThis cookie enables us to know whether you have already been shown our Website’s Cookies Policy Notice, in order not to show it to you again.level 1
_rails_session_esmadridesmadrid.com1 yearThis customisation cookie enables users to access the registered user zone.level 1


Analysis cookies

Specifically, Madrid Destino stores Google Analytics cookies on the user’s terminal. The user may opt out of being tracked using the opt-out facility provided by Google Analytics. 

For more information: Google Analytics Cookie Usage on Websites. 


_ga.esmadrid.com2 years or updateA cookie set by the analytics.js JavaScript library owned by Google. The analytics.js library is part of Google Universal Analytics. It uses this first-party cookie, which contains an anonymous user identifier, to differentiate between users.level 2
_gat.esmadrid.com10 minutes following creation or modificationA cookie set by the analytics.js JavaScript library owned by Google. The analytics.js library is part of Google Universal Analytics. It uses this first-party cookie, which contains an identifier, to differentiate between different tracker objects created during the session.level 2
__utma.esmadrid.com2 years or updateThis cookie keeps a log of the number of times a user has visited a site, when the first visit took place and when the last visit occurred.


level 2
__utmb.esmadrid.com30 minutes or updateThis cookie helps calculate how long a user’s visit lasts by storing the time and date of access.level 2
__utmc.esmadrid.comexpires on end of sessionThis cookie helps calculate how long a user’s visit lasts by storing the time and date of exit from the site.level 2
__utmz.esmadrid.com6 months or updateThis cookie helps record traffic source or campaign information; it keeps a log of which search engine the visitor used, which links he or she clicked on, which keywords were used and from which area of the world the page was accessed.level 2
__utmli.esmadrid.com2 years or updateThese cookies create an anonymous user ID which is used to count the number of times a user visits the Website. It also keeps a record of the first and last times the user visited the Website. Similarly, it calculates when a session has ended, the user’s origin and the keywords used.level 2

Social network cookies

In particular, Madrid Destino uses AddThis, a plugin that enables the content of our Website to be shared on various social networks.


__atuvcaddthis.com2 yearsThe cookie __ atuvc is created and read by the JavaScript social plugin “Add this” on the client side in order to ensure that the user sees the updated count if he or she shares a page. No data from this cookie is sent back to AddThis, but disabling cookies may cause unexpected behaviour for users.level 2
uidaddthis.comexpires on end of sessionStores randomly generated letters and numbers. AddThis cookies enable users to share content through social media sites and email. When we supply links to third-party services that you find useful, they may place a cookie on your device to make their service easier to use.level 2

Cookies used by external content providers’ plugins

Cookies used by external content providers’ plugins are necessary to enable the user to access content or services provided by third parties, e.g., to view videos stored on YouTube, to view geographic locations in Google Maps or to offer you information on how many times the page of our Website you are viewing has been evaluated by Google+1. They are governed by the provisions of their respective cookies policies.


Google plugin cookies

Madrid Destino uses external Google plugins, which means that cookies will be sent.

For more information, consult: How Google uses cookies

The information collected by the external Google plugins on our Website, including the user’s IP address, may be sent to Google and stored on its servers. This information is managed exclusively by Google. These cookies do not identify the user personally unless he or she has an active Google session, in which case the information will be linked to the Google account.

For more information, consult: Types of cookies used by Google


Madrid Destino uses the Google Maps plugin to display geographic locations (our offices and other locations).

Some parts of the Madrid Destino Website show embedded YouTube videos. The cookies implemented by Google on any page containing a YouTube video are used to measure the number and behaviour of YouTube users, including information linking the visit to our Website to the user’s Google account in the event that there is an active session.


Madrid Destino uses the DoubleClick for Publishers (Google) platform to place notices and advertisements throughout the Website. These cookies are used to determine how people access our digital advertising campaigns. They enable us to discover and evaluate any clicks on our advertising in order to improve the service that you receive. To obtain more information on doubleclick cookies, visit:


Vimeo plugin cookies

Some of the pages of our Website contain embedded Vimeo videos. This service uses Google Analytics to monitor usage. To this end, it employs the same cookies described in the “Analysis Cookies” section: “__utma”, “__utmb”, “__utmc” and “__utmz”.

For more information, consult: Vimeo Cookie Policy


Levels of intrusion associated with the cookies we use

The cookies outlined above are associated with a “level of intrusion” criterion which rates them on a scale of 1 to 3, where:

  •  Level 1: is for cookies used internally as an essential component of provision of the service requested by the user.
  • Level 2: is for anonymous cookies used internally which are necessary for content maintenance and navigation, as well as cookies managed by third parties within the context of services expressly requested by the user on the websites of said third parties (e.g., Social Facebook or Twitter plugins, embedded videos, maps).
  • Level 3: is for cookies managed by third parties within the context of services not expressly requested by the user, enabling monitoring of said user via webpages not owned by Madrid Destino (e.g., graphic advertising management platforms). The owner shall be specified for cookies rated at this level. Use of level 3 cookies is only permitted following authorisation by the user, through express confirmation of his or her consent.


These lists are updated as quickly as possible as the services offered on the Website change or evolve. Occasionally during this update process, however, the list may not yet include a cookie, although such cookies shall always have the same purposes as those included in the lists.