Name: Fitur 2026
Start: 2026-01-21T00:00:00+0100
End: 2026-01-25T00:00:00+0100
Location: IFEMA MADRID

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Description

Information

The next edition of the International Tourism Trade Fair, better known as FITUR, will be held from 21 to 25 January 2026 at IFEMA MADRID. Over five days, this annual event brings together tourism professionals and enthusiasts keen to explore the latest industry trends, as well as members of the general public who can visit during the weekend to discover a wide range of travel destinations. Mexico will be the partner country in the 2026 edition.

FITUR serves as a global meeting point for tourism professionals and is the leading trade fair for inbound and outbound markets across Ibero-America. It is a world-renowned event in the tourism sector, showcasing an incredible diversity of talent and offering specialised areas dedicated to different aspects of the industry.

FITUR 2025 achieved record-breaking success with 255,000 total visitors, including 155,000 professionals in the first three days. In total it hosted more than 9,500 companies across 884 stands and brought together 156 countries from around the world, with 101 participating with official representation. The 2025 edition generated an economic impact of 445 million euros for Madrid.

In 2026, the fair will continue to expand its focus on specialised sectors, driving innovation in industries that influence tourism and have developed comprehensive strategies around their activities:

FITURTechy, organised in collaboration with the Instituto Tecnológico Hotelero (ITH).
FITUR Know-How & Export, organised by SEGITTUR in collaboration with ICEX Spain Export and Investment.
FITUR LGBT+ which will address various themes to revitalise tourism and promote destination diversity under the claim "Love to Travel”.
FITUR Lingua, in collaboration with the Spanish Federation of Associations of Spanish Schools for Foreigners, FEDELE.
FITUR Talent, which will highlight talent and training as drivers of tourism development.
FITUR Woman which will focus discussions on women's roled in the tourism industry workforce.
FITUR Screen, devoted to connecting the tourism and audiovisual industries, in collaboration with SPAIN FILM COMMISSION.
FITUR Mice, taking place in the days leading up to the opening of FITUR.
FITUR Cruises, centred on the cruise industry.
FITUR Sports, focused on the global sports tourism market.