Madrid Tourism Intelligence System (SIT)

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Welcome to the Madrid Tourism Intelligence System (SIT). In this space, you will find relevant information about the city's tourism activity, gathered from various data sources, to provide a comprehensive and up-to-date view of the impact generated in Madrid.

SIT aims to support planning processes and data-driven decision-making, thereby helping to strengthen destination management.

Logo Fondos Europeos 2026

An overview of tourism in Madrid (reports and graphs available only in Spanish):

MONTHLY TOURISM REPORT

This section compiles key figures, indicators and tourism trends in Madrid, enabling the monitoring of changes in demand, supply, occupancy and tourism-related economic indicators.

ACCOMMODATION

This segment compiles and analyses the performance and evolution of the main indicators of Madrid's accommodation infrastructure (hotels, hostels, guesthouses and regulated tourist flats).

AIR CONNECTIVITY

The Air Connectivity module analyses air transport to the city of Madrid, covering the available routes, scheduled flights and seat capacity, as well as trends in aspirational demand and confirmed bookings.

SPENDING

The Spending section measures the direct economic impact of tourism by analysing international visitor spending during trips to the destination. It does this by examining monthly tourism spending statistics and analysing spending patterns by visitors during their time here, as recorded in transactions.

VISITOR PROFILE

The Visitor Profile space collects and presents essential visitor data on an annual basis. This data is segmented by domestic and international origin, providing a comprehensive overview.

Turismo en cifras: Sostenibilidad en destino

SUSTAINABILITY

The Destination Sustainability segment uses seven indicators to measure the impact and long-term effects of tourism on the destination. These indicators were developed in line with the United Nations Sustainable Development Goals (SDGs) and the European Tourism Indicator System (ETIS), with a focus on environmental, social and economic factors.

BEHAVIOUR

The Behaviour module analyses visitors’ interest in and perception of Madrid by studying spontaneous interactions on social media and on the main tourist booking platforms.

VISITOR FLOW

The Visitor Flow section uses data from mobile networks to analyse visitor mobility in the destination, providing insight into visitor distribution across the city.

EUROPEAN BENCHMARKING

The Benchmarking space analyses key connectivity, accommodation and length of stay indicators to assess the destination's positioning in relation to other urban destinations.

PUBLICATIONS

Access key publications and infographics about tourism in Madrid

OFFICIAL PRODUCTS

Madrid City Card

The city’s new official sightseeing and tourist travel pass.

Panoramic views

An observation deck at 92 metres.

Official Madrid Shop

Our online store (in Spanish) sells artisan souvenirs.

360º Virtual Assistance

Virtual experiences of Madrid accompanied by our Tourist Assistants who will show you and explain the most interesting of Madrid. Book your appointment!

Tourist Information Centres
Across the city you'll find tourist information points with friendly staff who can offer advice and give you brochures and maps to make the most of your stay in Madrid.

Tourist Information Centres

VisitMADRIDGPT

Want to know everything there is to see and do in Madrid? Ask our artificial intelligence assistant to find out.

OUR MONTHLY MAGAZINE

esMADRIDmagazine February
Check out online or download our monthly bilingual magazine, packed with events, useful information and a map of Madrid and its metro.

esMADRIDmagazine February

What's New in Madrid 2025-2026 (PDF)
Keep up-to-date with the latest openings in the city: accommodation, restaurants, bars, shops, markets, cultural spaces, sports facilities, services...

What's New in Madrid 2025-2026 (PDF)