The Museum of San Isidro. The Origins of Madrid will host an exhibition that reviews the visual history of the San Isidro Festivities through its posters from 13 May to 20 September. The aesthetic and iconographic evolution of the poster and the way in which Madrid has told its story can be seen through 51 works. The exhibition also displays an enormous collage with 15 of the most recent posters.
The San Isidro Fair Posters are a true reflection of the city of Madrid and its evolution over almost 80 years. Since the first competition in 1947, they have known how to combine tradition and modernity, showcasing the most traditional Madrid and a constantly evolving city.
This exhibition traces its aesthetic and iconographic evolution, from its early days, marked by traditional techniques and scenes of everyday life, to the incorporation of new visual languages, the creative freedom of the Madrid Movement, and its current integration into contemporary campaigns.
The San Isidro Fair Posters do not just announce a party, but also trace the visual biography of Madrid, reflecting its identity, culture and the spirit with which Madrid celebrates its most emblematic parties.
Artists such as Pedro Mairata, Ricardo Summers Ysern (‘Serny’), Teodoro Delgado, José Paredes Jardiel, Roberto Martínez Baldrich, Manolo Prieto, Julián Santamaría, José Ramón Sánchez Sanz, Jaime Agulló, Santiago Leria Pastor, Javier de Juan or Isabel Quintanilla have participated in this exhibition. In recent years, artists and designers such as Mercedes DeBellard, Elsa Suárez, Beatriz Ramos (‘Naranjalidad’) or Javier Navarrete (‘El Chico Llama’) have reinterpreted Madrid’s popular imagery using contemporary visual languages, keeping the dialogue between tradition and innovation alive.
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