From 12 November to 30 December, TeamLabs Madrid is hosting the first ever major exhibition devoted to Nike, the most influential sports brand on the planet. A fascinating look at its legacy of innovation, design and culture, which have made Nike a global icon.
The exhibition is coming to Madrid following its successful run at the Vitra Design Museum in Germany, where it attracted over 60,000 visitors. It includes the most valuable objects from the firm’s archive, from prototypes of legendary models like the Air Jordan, machines that revolutionised movement measurement and personal items from sporting greats including tennis player Rafael Nadal and basketball player Pau Gasol.
You can also see the first hand-made models that ushered in a revolution in sports performance, learn more about the birth of the famous swoosh designed by Carolyn Davidson in 1971, and explore a decisive period of creation in which each piece obeyed one very clear principle: understand the athlete.
You can relive the cultural impact of the Air Jordan and the revolutionary Air Max with their visible air chambers, together with other iconic models that transcended the world of sport to become symbols of the 1980s and 90s.
The exhibition also looks at some of the firm’s more disruptive collaborations, such as Comme des Garçons, Virgil Abloh and Off-White™, and features exclusive pieces that have redrawn the boundaries between sport, fashion and art, turning each new launch into a global event.
Within the exhibition space, there is a section dedicated to the advances made through the Nike Sport Research Lab, the epicentre of sporting innovation, where engineers and top athletes work together to create revolutionary, record-breaking trainers such as the Nike Free and Vaporfly.
