Madrid In Game. Campus del Videojuego

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Description

Information

Madrid City Council is committed to growing the city’s video game industry through this project, seeking to attract and retain young talent, both national and international, and compete in this field with cities such as Paris, London, New York, and Toronto. Located in La Casa de Campo exhibition ground, it is developed through two strategic pillars: the Madrid Video Gaming Cluster, which brings together large companies and training centres in the sector; and the Videogame Campus, a physical – virtual space that hosts various initiatives, such as an incubator and a studio accelerator for developers.

All the activity that takes place on the Video Game Campus focuses on the promotion and evolution of new ideas in the field of gamification and video games, through interaction between industry professionals, local talent, and the industrial fabric focused on companies in the Cluster but open to other initiatives.

The 4,500m2 Video Game Campus has 4 pavilions:

Development Center: This is the heart of the Madrid in Game Entrepreneurship Programme. It hosts start-ups with projects in the pre-incubation, incubation and acceleration stages. It has laboratories equipped with the most cutting-edge hardware in VR, AR, video and sound.
Esports Center: High performance sports centre for Esports. It has training areas for public use to professionalise the competitive industry. It is home to the Esports Series Madrid.
Experience Center: Experiential and innovative centre open to the public that runs exhibitions, workshops, conferences and events. It is home to El Tardeo de Madrid in Game, but also one of the nerve centres of the Video Game Campus.
Discovery Centre: opened on 11 February 2026 and located in the Valencia Pavilion, it is a pioneering space in Europe devoted to dissemination and entertainment related to gaming, in which visitors will be able to discover how video game technologies and gaming impact their daily lives through virtual and augmented reality. It offers two immersive experiences: an indoor experience called MIG Station, which shows how video games are influencing society and the future of Madrid, and an outdoor activity called Senda Estelar (Star Trail). The Discovery Centre is free of charge by booking through the Madrid in Game website or using the mobile app.