WOW Concept

This new mega store, which has been designed as a multi-brand and multi-product commercial centre located in the heart of the Gran Vía, in the building that used to house the Hotel Roma, where you can find articles by hundreds of brands on Internet, complemented with innovative leisure and catering.  The consumer is offered a unique and differential shopping experience at a digital and physical level. 

The building has undergone a major refurbishment in which it has incorporated a replica of the sculpture of the Capitoline Wolf which crowned the property since its inauguration in 1915 and which disappeared in the 1940s. 

Its 5,500 square metres, divided over 6 floors, WOW will have a temporary, rotating and, at times, exclusive range of fashion, decoration, technology, design and leisure, as well as technological leisure spaces, e-gaming, a cookery school, fitness and instagramer studios or a digital museum. 

The brands that can be found in WOW rage from traditional to the most innovative and emerging, from consolidated firms in physical sales points that seek to connect with a young and digital public to projects that have arisen thanks to Internet and social media, whose projects have gone viral.