United Colors of Benetton

The Italian fashion firm, known for its colourful and casual designs,  has one of its stores in the heart of Madrid, in one of the city’s most emblematic buildings: the Capitol building, in Callao Square, an example of expressionist architecture.

Benetton offers its clients a recently refurbished space based on the new On Canvas model, in which the product becomes the main feature and invites clients to go on an innovative shopping experience in which design, music and art are combined.

The store has over 1,000 square metres, spanning over three floors, where you can purchase the latest from the male, female, children and underwear collections. The internal architecture has been designed around the metal staircase – an authentic work of art designed and created in Galicia exclusively for the store – which connects the three shopping levels. The façade of the building has also been completely restored, returning it to its original beauty.