New Balance Fuencarral

The American sportswear firm is reopening a store in Madrid’s Calle Fuencarral, which joins its other outlet stores in the wider region of Madrid. It sells all the brand’s ranges and latest lines.

The new 253 m2 shop follows the same approach as the rest of its stores worldwide. In addition, the new store has a machine that analyses the customer’s foot to choose the best size and model of shoe for each individual.

New Balance is present once again in Madrid’s city centre, after it closed its previous stores throughout Spain in 2021 when the American brand broke with its franchisee in the Spanish market.