Ikea Goya 2.0

Ikea's new temporary shop in Calle Serrano specialises in decoration, inviting customers to enjoy ideas, experiences, activities, workshops and special collaborations. They can also savour a cup of delicious organic coffee and gourmet products in the FIKA café area.

The shop covers an area of 900 square metres, spread over two storeys, and it will initially focus on everything related with bedrooms. The shop is divided into a window display area, which will be changed monthly, a platform area where decoration and crafts workshops will take place, and a small café area, FIKA, offering breakfasts and snacks.

The shop, which sells a selection of Ikea products, offers a limited customisation service, a wardrobe bespoke cutting service, and a virtual assistant with a huge screen to help configure furniture according to the needs and tastes of each customer.