Desigual (Preciados 25)

Located in Plaza de Callao with an entrance in Calle Preciados, this Spanish brand’s flagship store in Madrid is in a 6-storey refurbished building occupying a surface area of more than 2,100m2 full of colour and optimism, like the garments it designs.

The décor at this store is inspired by Mercado de la Boquería in Barcelona, with trees made of shirts in graduated shades of colour, grills hung with garments, walls packed from floor to ceiling and bundles of cloth piled up on shelves.

There are clothes everywhere! But, more than anything, there is colour, a great number of products on view, ordered chaos and creative languages, all in accordance with this brand’s signature style.