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Founded in 1948 by Carlos Chocrón, for over 7 decades now, this prestigious jeweller’s and watch shop has been offering the most avant-garde and premium quality products made by leading international firms, together with exquisite customer service and professional advice, at its boutiques in Madrid, Marbella, and Ceuta.
Continually adapting to our ever-changing times is the key to Chocron Joyeros’ success, gaining the trust of the finest watchmakers and jewellers including Bvlgari, Chanel, Gucci, Rolex, and Longines. In addition, the firm has its own collections: Ch by You, Ch cLOVEr, Ch Colección Privada and Ch - Colección Compromiso.
Today Chocron Joyeros is held in high esteem in Spain and abroad, thanks to its professionalism and the quality of its products. It offers customers a wide range of watches, jewellery of all types, including rings, necklaces, chokers and earrings, cuff-links, fountain pens and key-rings.
Docking stations:
- Calle Serrano, 8
- Calle Valenzuela, 3
Mon - Fri 10:30am - 8:30pm
Saturday: 11am - 2pm.
The city’s official sightseeing card includes a tourist travel pass.
An observation deck 92 metres above the ground.
Our online store (in Spanish) sells artisan souvenirs.