Euphoяia – Art is in the Air

The Balloon Museum artistic project is presenting its latest contemporary art exhibition in Madrid in which air becomes the main feature. The exhibition will be on display at  Escenario Puerta del Ángel from 28 March to 6 September. Having been seen by more than seven million visitors in cities like New York, London, Rome, Barcelona or Paris, it brings together 14 large-format installations by artists, such as  Philippe Parreno, Martin Creed, Karina Smigla-Bobinski, Rafael Lozano-Hemmer, A. A. Murakami or Hyperstudio.

Designed under the premise Art is in the Air, the exhibition takes visitors on a route in which the distance between entertainment and the audience is broken down, placing interaction and discovery at the forefront of the experience.  Far from being a static exhibition, it proposes active audience participation and suggests new ways of meeting through art, exploring possibilities within sensory and experimental plastic creation.

Here, the inflatable material, an evocative element associated with childhood, is turned into an expressive medium that reflects on social transformation, contemporary art and creative experiences.  The installations, which have a strong emotional impact, invite visitors to enter a universe in which the ethereal challenges what is tangible and air becomes a symbol of freedom that goes beyond physical and conceptual limits. The word euphoria conveys the essence of the experience and the project, as its last three letters evoke the element that brings the artworks to life: air.

Since its debut in 2021, Balloon Museum (project designed and produced by Lux Entertainment) has become one of the most recognised pop movements in the exhibition sphere.  Through productions like Pop Air, Let’s Fly, EmotionAir and Euphoяia – Art is in the Air, the project has worked with more than 60 international artists and suggests new ways of  combining culture, entertainment and audience participation.