Cookies Policy

In compliance with Spanish law governing the use of cookies, we hereby inform you of the cookies used on the website of Madrid Destino Cultura, Turismo y Negocio S.A. (hereinafter, "the Website") and of the purpose of their use. Similarly, Madrid Destino informs you that by using the Website you are agreeing to the use of said cookies.

What are cookies and what are they used for?

A cookie is a file that is downloaded to your computer, tablet, smartphone or any other device when you access certain websites. Cookies enable a website to, among other things, store and collect information on the browsing habits of a particular user or his or her device. In addition, depending on the information contained in the cookies and the way in which the device is used, cookies may also be used to recognise the user. Under no circumstances can cookies damage your device. Rather, when cookies are active this actually helps to identify and resolve potential errors.

Identification of cookies

In the text below, cookies are classified into various categories. It should nevertheless be noted that the same cookie may fall into more than one category.

Types of cookies based on the entity that manages them

The following cookies can be distinguished based on the entity that manages the device or domain from which the cookies are sent and processes the data obtained:

  • Own cookies: cookies sent to the user's terminal from a computer or domain managed by the editor itself, from which the service requested by the user is provided.
  • Third-party cookies: cookies sent to the user's terminal from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies.

In the event that cookies are installed from a computer or domain managed by the editor itself but the information collected by the cookies is managed by a third party, the cookies shall not be considered own cookies.

Types of cookies based on how long they remain active

Based on the period of time the cookies remain active on the terminal equipment, they can be categorised as follows:

  • Session cookies: these are a type of cookie designed to collect and store data only while the user accesses a webpage. They are normally used to store information which is only of interest during provision of the service requested by the user, on one specific occasion (e.g., a list of acquired products).
  •  Persistent cookies: these are a type of cookie in which data remains stored on the terminal equipment and can be accessed and handled for a defined period by the manager of the cookie. This period can range from a few minutes to several years.

Types of cookies based on their purpose

The following types of cookies can be distinguished based on the purpose for which the data obtained through the cookies is used:

  • Technical cookies: these are cookies that enable the user to navigate a website, platform or application and use various options or services offered therein, e.g., controlling traffic and communicating data, session ID, accessing restricted areas, remembering the individual components of an order, carrying out the purchase process for orders, processing requests for registration or participation in an event, using security elements during browsing, storing content for video or sound broadcasts or sharing content through social networks.
  • Customisation cookies: these cookies enable the user to access the service with some general default settings taken from various settings on the user's terminal, e.g., language, type of browser used to access the service, regional settings used to access the service, etc.
  • Analysis cookies: these cookies enable their manager to monitor and analyse the behaviour of users of the websites to which the cookies are linked. The information collected by such cookies is used to measure activity on websites, applications or platforms and to create browsing profiles for their users in order to institute improvements through analysis of data relating to how users are employing the service.
  • Third-party advertising cookies: these cookies enable advertising spaces to be managed as effectively as possible. These cookies store information on users' behaviour obtained through continual observation of their browsing habits, enabling specific profiles to be developed in order to display advertising based on these habits.

Our Website uses own and third-party cookies which enable us to store and access information relating to the language and browser type used and other general default user settings, as well as to monitor and analyse users' activities with the aim of improving and providing our services in a more efficient and customised manner, analysing the user’s performance on our website in order to monitor what they do.

Session cookies

Storage and validity of session cookies is temporary, i.e., until the user ends the Website session. These cookies do not permanently record any information on your computer’s hard drive.

Cookies subgroup








Analysis cookies

These are used either by us or by third parties, allowing us to quantify the number of users and thus perform measurements and statistical analyses of the use of the service provided. Users’ browsing is therefore analysed on our website to improve the range of products or services on offer.







30 days

We use cookies to personalise the advertisements we show you and to compile anonymous, aggregated statistics that allow us to understand how people use our website and react to our advertisements.

Cookie-related information is not used to identify you personally.


Google Analytics

2 years

The purpose of this cookie is to distinguish users

Further information from: 


GOOGLE: Google Analytics Cookie Usage on Websites

Behavioural advertising Cookies

These are those processed by Madrid Destino and third parties that allow us to analyse your Internet browsing habits so that we can show you advertising related to your browsing profile.







18 months

This cookie contains a randomly generated unique value that allows the Platform to distinguish browsers and devices.

We use this information to select advertisements for delivery on the Platform as well as to measure their performance a cookie on your device to make your service more user-friendly.



90 days


Cookies are used to uniquely identify an Internet browser and, in turn, a device. This information is synchronised with third parties in order to be able to identify users in all environments and to know which segments they are identified with.


Further information from:









365 days

eMaS deposits cookies in the user's browser and collects data in relation to the user's behaviour on the Internet. These cookies allow the user to be identified anonymously and allow tracking of their online behaviour. The browsing data collected by eMaS does NOT include personal data (NPII), this cookie being a simple measuring device. Through cookies, we collect information about the URL web pages visited, the geographical location (province or city) and interaction with the creative pieces. It allows us to guarantee the identification of a conversion associated with each user. This cookie allows us to read clicks, impressions, events and/or conversions.

Social network cookies

In particular, Madrid Destino uses AddThis, a plugin that enables the content of our Website to be shared on various social networks.






2 years

The cookie __ atuvc is created and read by the JavaScript social plugin "Add this" on the client side in order to ensure that the user sees the updated count if he or she shares a page. No data from this cookie is sent back to AddThis, but disabling cookies may cause unexpected behaviour for users.


expires on end of session

Stores randomly generated letters and numbers. AddThis cookies enable users to share content through social media sites and email. When we supply links to third-party services that you find useful, they may place a cookie on your device to make their service easier to use.

Google plugin cookies

Madrid Destino uses external Google plugins, which means that cookies will be sent.

For more information, consult: How Google uses cookies

The information collected by the external Google plugins on our Website, including the user's IP address, may be sent to Google and stored on its servers. This information is managed exclusively by Google. These cookies do not identify the user personally unless he or she has an active Google session, in which case the information will be linked to the Google account.

For more information, consult: Types of cookies used by Google

Madrid Destino uses the Google Maps plugin to display geographic locations (our offices and other locations).

Some parts of the Madrid Destino Website show embedded YouTube videos. The cookies implemented by Google on any page containing a YouTube video are used to measure the number and behaviour of YouTube users, including information linking the visit to our Website to the user's Google account in the event that there is an active session.

Madrid Destino uses the DoubleClick for Publishers (Google) platform to place notices and advertisements throughout the Website. These cookies are used to determine how people access our digital advertising campaigns. They enable us to discover and evaluate any clicks on our advertising in order to improve the service that you receive. To obtain more information on doubleclick cookies, visit:

Data protection

In accordance with the provisions of the data protection regulations, we inform you that you may withdraw these authorisations through your own browser and that you may exercise your rights to access, rectification or erasure, restriction on data processing limitation or objection, as well as the right to data portability by writing to: Conde Duque, 9-11, 28015 Madrid or by sending an email to:

You may also file a complaint with the Spanish Data Protection Agency (AEPD), or contact the Data Protection Officer at


In any case, the user can configure their browser to prohibit the installation of cookies; in no case can MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A. be responsible if disabling cookies means that some of the services offered by this website do not work properly.

The following links provide instructions that will help you to configure the settings of the main and most widely used browsers:

If you would like more information about cookies and how to disable them depending on your browsing system, please consult the following links: y

Otherwise, if the user has been informed about the use of cookies by MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A. and has not disabled them, this implies that the user consents to the processing of data by Google in the manner and for the purposes set out in this policy.

If you have any doubts or comments, you can contact MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A. through its customer service channels or by contacting us at:


These lists are updated as quickly as possible as the services offered on the Website change or evolve. Occasionally during this update process, however, the list may not yet include a cookie, although such cookies shall always have the same purposes as those included in the lists. 



The city’s new official sightseeing and tourist travel pass.

An observation deck at 92 metres.

Our online store (in Spanish) sells artisan souvenirs.