Vuelve a Madrid is a loyalty programme run by Madrid Destino, the tourism board of the City, which sets out to encourage to repeat visits to the capital, focusing primarily on frequent travellers to the city for professional reasons.
Users who are in the Vuelve a Madrid scheme can benefit from a wide range of exclusive offers in more than 40 associated establishments, taking up offers through a points system. It’s all very simple. The user registers on the www.vuelveamadrid.com platform and gets 600 Madrid Points as a welcome gift, to use immediately on unique special offers, promotions and discounts. Users can earn more points in promotional campaigns and actions throughout the year, the aim being to market associated companies’ products and services more effectively.
Efforts will continue in 2018 to add more establishments, both major institutions and companies and small businesses, as well as improving the range of special offers, giving users the best advantages at all times to make their return trip to Madrid truly unique.