Following the trend of professional meetings that have been taking place throughout 2017, Madrid is to welcome the last of the events planned and managed by Madrid Convention Bureau during the last quarter of the year, starting with the ESMO 2017 Congress at the beginning of September, with the 2017 EMEA Herbalife Extravanganza commencing during the same month and HPE Discover 2017 in November.
The first of these meetings, the ESMO Congress, is set to take place from 8 to 12 September at IFEMA. The ESMO Congress is the most influential annual oncology meeting in Europe and is promoted by the European Society for Medical Oncology. It will be welcoming 20,000 professionals, including researchers and health and industry professionals who will be discussing the latest research and treatment related to this pathology. 2017 will be the second time the congress has been held in Madrid – the Spanish capital also played host to this major event back in 2014.
Also taking place in September, from 15 to 17, is the EMEA Herbalife Extravanganza, with an expected attendance of 13,000 visitors. The event is being held at the Caja Mágica and is particularly noteworthy because it means the city of Madrid is to join a circuit of four European capitals that will now take turns to host this corporate event for professionals linked to the health product brand.
Lastly, from 28 to 30 November, technology brand HP will be hosting its corporate convention HPE Discover 2017, which is being held at IFEMA with the attendance of 9,000 IT professionals.