Barceló Torre de Madrid: the most unconventional hotel opens its doors

Barceló Torre de Madrid: the most unconventional hotel opens its doors

Barceló Hotel Group has recently opened Barceló Torre de Madrid 5*. One of the city’s most iconic buildings has been converted into an avant-garde luxury hotel with a mission: to connect with Madrid both differently and unconventionally.

Madrid is a city that knows how to live, which is why its visitors should be able to experience that very privilege. The idea of enabling guests to connect with the city as a local would is the driving force behind the launch of the new Barceló Hotel Group hotel in the capital.

With the seal of the prestigious designer Jaime Hayon, Madrid’s new “it hotel” is inaugurated today in the heart of the city, Plaza de España, to offer both guests and locals a state-of-the-art and unique experience in the capital.

The Tower

An iconic building converted into a design hotel: Torre de Madrid is an emblem of the city that, for several years, enjoyed its position as the tallest concrete building in the world and, until 1982, was the tallest construction in Spain. A must of the Madrid skyline located in the most vibrant and international heart of the capital. Barceló Torre de Madrid is, for this very reason, a hotel inspired by its destination, capable of fusing design and international trends with influences from local culture, art and fashion.

The new Barceló Torre de Madrid bears the signature of the prestigious designer Jaime Hayon, one of the most important figures of contemporary design. His singular, innovative and exclusive personality is evident in each detail of the hotel, entirely designed by him: design furniture, amazing plays of mirrors and a spectacular bear to welcome guests are just some of the examples that exude the innovative personality of the hotel, which aspires to become a point of reference for the world of interior design in the capital.

Experience Unconventional Madrid

Barceló Hotel Group remains committed to experiential innovation linked to concept hotels, with a 100% differential personality. This commitment materializes in Barceló Torre de Madrid as a hotel with attitude that proposes unconventional experiences along with the best guides and most prestigious events in the city, such as Mercedes-Benz Fashion Week Madrid. Barceló Torre de Madrid, official hotel of the catwalk, will be the first and only one in the city to offer the possibility of experiencing Fashion Week first hand with exclusive access to MBFWM catwalk shows and backstage area.

The unique experience of enjoying Madrid is complemented by local insiders with creative energy and the best schedules, who have teamed up with Barceló Torre de Madrid to offer its guests the most vibrant character of the city in the form of avant-garde luxury. Defined as Unconventional hosts for unconventional people, “The Locals” of Barceló Torre de Madrid are outstanding personalities from the world of Madrid art, fashion and culture, who will share with the hotel’s guests their recommendations for a different stay in the city – including the possibility of having the experience alongside them, at first hand.

Design rooms with a twist

Barceló Torre de Madrid was born with the vocation to amaze through its details. The hotel’s 256 spacious, light-filled rooms combine modernity and sophistication in accordance with the B-Room concept (Barceló’s maximum quality standard), and are fully equipped and decorated in a unique style that makes them stand out from any other hotel room from the very first glance.

Each detail of the room has been custom designed, fitting in perfectly with unprecedented views of calle Princesa, Gran Vía and the Royal Palace. The icing on the cake comes in the form of the Princess and Royal Suites with two private terraces measuring 79 and 150 m2: “it” rooftops for privileged travelers.

A hotel for foodies

It is no secret that Madrid is a point of reference in gastronomy. The hotel aspires to become a meeting point for guests and locals through food with personality that turns Barceló Torre de Madrid into a unique Foodie Social Club: Garra Bar and its restaurant Somos.