MICE sector legacy refers to a meeting’s positive impact on local social or environmental circumstances, previously identified in coordination with local agents and designed to benefit the community over the long term.
Today, considerations such as safety, environmental impact, social impact and corporate social responsibility play crucial roles in selecting event types and destinations.
Madrid Convention Bureau possesses the expertise and specialised staff to analyse and develop legacy projects tailored to each organiser’s needs.
Madrid Convention Bureau acts as a natural intermediary between organisers and local agents. Our legacy database includes foundations and associations with which impactful activities benefitting Madrid residents can be coordinated.