Fitur 2020

The Madrid Tourism Fair is the global meeting point for professionals in the sector and the leading fair for receptive and issuing markets in Latin America. A great event that serves to inaugurate the international circuit of appointments around the world of travel. Fitur is a privileged setting for the global tourism industry and a business tool for promoting and promoting commercial agreements and contacts. But it is also that place that the general public should always pass through: here it is possible to find the perfect destination to enjoy your vacation.

This edition celebrates the 40th Anniversary of the Fair, which will focus on promoting the agendas of B2B meetings, both the general program, FITUR B2B Match, or the specialized FITUR MICE, as well as the International Buyers Programs.

South Korea will be the FITUR 2020 partner country coinciding with the 70th anniversary of the beginning of diplomatic relations between South Korea and Spain. South Korea is currently Asia's third-largest issuing market for Spain, as well as an attractive and safe destination, with modern, high-quality infrastructures and a good public transport network.

The fair expands its exhibition space in 10 pavilions, placing the offer of Africa in Hall 1 and Hall 6 in its entirety for Asia-Pacific. The rest of the areas will keep their usual position, with the Middle East in pavilion 2; America in pavilion 3; Europe in pavilion 4; Business, Technology and Global Business, in pavilion 8; Business and Associations, in pavilion 10, and Spanish Entities and Official Bodies, in pavilions 5, 7 and 9.

Once again, FITUR's main axes will be sustainability, technology and specialisation, in addition to actions aimed at growing in professionalism, representativeness and internationality. One of the keys that has marked the evolution of Fitur has been the capacity that the show has demonstrated to recognize market trends and reflect them in its offer.

The growth of some of the sections such as FITUR CINE and FITUR FESTIVAL will continue to be deepened, in addition to monographic spaces such as FITUR GAY (LGBT +) and FITUR SALUD, as well as FITURTECHY and FITUR KNOW HOW where technology is shown as a necessary tool for the development of the sector. On the other hand, the FITUR NEXT Observatory continues to make progress in the identification and selection of good practices to promote tourism with a positive impact throughout the world.

Also noteworthy are FITURTECH, which will bring together the latest proposals in the technological field, and FITURGREEN, which will promote sustainability through energy saving measures in hotel and tourism management.

FITUR's growing international recognition was highlighted in the 2017 edition when it was chosen by the World Tourism Organization to host the inauguration of the International Year of Sustainable Tourism for Development, declared by the United Nations, thus strengthening its position among the most relevant events within the international ranking.