Fitur 2019

The Madrid Tourism Fair is the global meeting point for professionals of the sector and the leading fair for the receptive and issuing markets of Latin America. This event opens the international circuit of events revolving around the travel world. Fitur is a privileged stage for the global tourist industry and a business tool to foster commercial agreements and contacts.  However, it is also the place the general public should always visit: it is possible to find the perfect holiday destination here. In 2019 it will feature a new themed area devoted to film tourism. The new monographic section will join the ranks of the fair’s existing ones such as Fitur Health, Fitur Festivals and Fitur Gay LGBT, and will promote locations where TV series, films and ads have been shot.​

The growing international recognition of FITUR was highlighted in the 2017 edition, on being chosen by the World Tourism Organization as the venue for the inauguration of the 1^st International Year of Sustainable Tourism for Development, declared by the United Nations Organization, hence confirming its position among the most important events in the world ranking.

One of the keys that has marked the evolution of Fitur has been the trade fair’s ability to recognise market trends and reflect them in its offer. With this in mind, new monographic sections have been incorporated into the trade fair in recent years, such as Fitur Shopping and Fitur Health, which were successfully introduced last year and have become consolidated in this year’s edition with greater participation by companies.  

The fair will once more offer a differentiated exhibition area for Fitur LGBT. This space will host the specific tourist offer and demand for a sector that represents €6.1 billion of revenue in Spain. Fitur Know How & Export will celebrate a new edition with the aim of increasing the international projection of the know-how and management of Spanish tourist companies. Fiturtech can also be highlighted, bringing together the latest proposals in the technological field, and Fiturgreen, which will foster sustainability through energy saving measures in hotel management and tourism.