Fitur 2023

The new edition of the International Tourism Trade Fair, better known as FITUR, will take place from 18 to 23 January 2023 (18 to 20 for the professional public) at the IFEMA MADRID fairgrounds, a five-day event that brings together in the same space both professionals from the tourism sector and those interested in the latest trends in the sector, as well as the general public interested in learning about the destinations on offer, who can visit the fair during the weekend. In 2022 the slogan was "We embrace the world. We are tourism" and had the Dominican Republic as a partner country.

The 2022 edition exceeded all expectations with a total of 111,193 attendees - 81,193 professionals from 127 countries over its first three professional days and 30,000 on its two days open to the public - in addition to the participants in the digital call of its LIVEConnect platform.

The fair was attended by 600 exhibitors and official representatives from 70 countries (including tourism ministers from 21 countries) and it is estimated that the number of arrivals at FITUR has generated an impact on the Madrid economy of more than 150 million euros, confirming its place as the second most important tourism fair in the world.

Along with the wide range of content presented throughout the 8 FITUR pavilions by the different companies, countries and destinations, FITUR hosted hundreds of activities, forums and presentations and the various proposals to stimulate the market in its FITURTECHY monographic sections,  FITUR KNOW HOW & EXPORT, FITUR MICE, FITUR SCREEN, FITUR LGBT+, FITUR TALENT, FITUR WOMAN, and FITUR LINGUA, along with the TRAVEL TECHNOLOGY space, the FITUR NEXT Sustainability Observatory, and the premiere of FITUR CRUISES.

FITUR was also the setting for the presentation to companies and professionals in the tourism sector of the HELIXA Experience Center, the result of IFEMA MADRID's innovation centre designed to promote the adoption of cutting-edge technology in trade fair activities. HELIXA Experience Center is a collaborative platform of knowledge and innovation designed to inspire and accompany the business fabric in the transformation and evolution towards the new models of activity and business that metaverses open up.