A walk down Gran Vía will take your breath away with all that it offers by way of commercial activity set against one of the city's most impressive backdrops. At sunset and by night, the avenue and buildings light up in a spectacular way, while the neon lights decorating shop windows and announcing musicals make the area even more attractive. In 2010, Gran Vía turns a century old. A great number of leisure and cultural activities are organised to celebrate. The programme's purpose is to provide insight into the history of this brilliant and highly ambitious architectural project launched in the early 20th century and which modernised Madrid's appearance.