{"id":3602,"date":"2024-06-28T10:13:03","date_gmt":"2024-06-28T10:13:03","guid":{"rendered":"https:\/\/www.esmadrid.com\/mcb\/en\/?page_id=3602"},"modified":"2025-04-24T11:17:59","modified_gmt":"2025-04-24T11:17:59","slug":"sustainability-and-legacy","status":"publish","type":"page","link":"https:\/\/www.esmadrid.com\/mcb\/en\/sustainability-and-legacy\/","title":{"rendered":"Sustainability and legacy"},"content":{"rendered":"  \n<section class=\"bloque-banner-pagina container\">\n  <div class=\" row justify-content-center\">              \n      <div class=\"col-12 col-lg-6\"  >        \n        <img decoding=\"async\" class=\"col-12 basic-img-big\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/06\/susan-lasecki-B1cIXhkeQMg-unsplash-scaled-1-680x1024.jpg\" alt=\"\">\n      <\/div>\n      <div class=\"col-12 col-lg-4 bl-content animation fadeTop\">        \n        <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\"><strong>We recognise the shift towards a more ethical and sustainable tourism model<\/strong>.<\/h2>\n\n\n\n<p><\/p>\n\n<\/div>\n       \n      <\/div>\n  <\/div>\n<\/section>\n\n\n\n    <section class=\"container bloque-txt-titulo \" >\n    <div class=\"row\"> \n        <div class=\"col-12 col-md-6 col-lg-4  mb-3 md-md-0 animation fadeRight\">\n            <h3 class=\"bl-titulo  \">GOALS<br>&nbsp;<\/h3>\n        <\/div>\n        <div class=\"col-12 col-md-6 col-lg-8 bl-texto\">\n             \n            <div class=\"acf-innerblocks-container\">\n\n<ul class=\"wp-block-list\">\n<li>We believe in \u2018positive impact\u2019 and the idea that meetings can contribute to the wellbeing of local communities.<\/li>\n\n\n\n<li>We aim to be responsible in our role of dissemination, training, and support for the sector and event organisers as they adapt to a model with less impact on the city.<\/li>\n\n\n\n<li>We are convinced that the 17 Sustainable Development Goals and the 2030 Agenda are the most useful tools for this change.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/sustainability-and-legacy\/sustainability-actions\/\">Our Sustainability actions<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/sustainability-and-legacy\/mice-sector-legacy\/\">Legacy philosophy<\/a><\/div>\n<\/div>\n\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"container bloque-txt-titulo \" >\n    <div class=\"row\"> \n        <div class=\"col-12 col-md-6 col-lg-4  mb-3 md-md-0 animation fadeRight\">\n            <h3 class=\"bl-titulo  \">Sustainability tools<\/h3>\n        <\/div>\n        <div class=\"col-12 col-md-6 col-lg-8 bl-texto\">\n             \n            <div class=\"acf-innerblocks-container\">\n\r\n<section class=\"bloque-documento-enlace row \">\r\n  <div class=\"col-6 col-md-3 mb-4\">\r\n    <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/MCB_legado_EN_infografias_digital.pdf\">    <img decoding=\"async\" class=\"col-12 bl-imagen  \" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/Legacy-EN-353x500.jpg\" alt=\"\" >\r\n    <\/a>\r\n  <\/div>\r\n\r\n                <div class=\"col-1 col-md-1 d-hide mb-4 align-self-end\">\r\n        <a  class=\"ico-circular d-hide \" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/MCB_legado_EN_infografias_digital.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n      <\/div>\r\n            \r\n  <div class=\"col-12 col-md-9 align-self-center\">\r\n    <h2>\r\n      <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/MCB_legado_EN_infografias_digital.pdf\">      Madrid, Creating Legacy through your meeting<\/h2>\r\n      <\/a>    <p>The document \u201cMadrid, Creating Legacy through your meeting\u201d by the Madrid Convention Bureau encourages events held in the city to leave a positive and lasting impact on the community.<\/p>\r\n                  <a  class=\"ico-circular m-hide\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/MCB_legado_EN_infografias_digital.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n            \r\n      <\/div>  \r\n<\/section>\r\n\n\n\r\n<section class=\"bloque-documento-enlace row \">\r\n  <div class=\"col-6 col-md-3 mb-4\">\r\n    <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/Triptico-100-ideas-para-celebrar-Eventos-Sostenibles-en-Madrid-EN-baja-1.pdf\">    <img decoding=\"async\" class=\"col-12 bl-imagen  \" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/100-ideas-EN-360x500.jpg\" alt=\"\" >\r\n    <\/a>\r\n  <\/div>\r\n\r\n                <div class=\"col-1 col-md-1 d-hide mb-4 align-self-end\">\r\n        <a  class=\"ico-circular d-hide \" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/Triptico-100-ideas-para-celebrar-Eventos-Sostenibles-en-Madrid-EN-baja-1.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n      <\/div>\r\n            \r\n  <div class=\"col-12 col-md-9 align-self-center\">\r\n    <h2>\r\n      <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/Triptico-100-ideas-para-celebrar-Eventos-Sostenibles-en-Madrid-EN-baja-1.pdf\">      100 Ideas to Celebrate Sustainable Events in Madrid<\/h2>\r\n      <\/a>    <p>The document \u201c100 Ideas to Celebrate Sustainable Events in Madrid\u201d by the Madrid Convention Bureau offers practical recommendations to make events more environmentally and socially responsible. Madrid presents itself as a city committed to sustainability, aligned with the Sustainable Development Goals (SDGs), and provides organizers with these key guidelines for all stages of an event: planning, execution, and closure.<\/p>\r\n                  <a  class=\"ico-circular m-hide\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/Triptico-100-ideas-para-celebrar-Eventos-Sostenibles-en-Madrid-EN-baja-1.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n            \r\n      <\/div>  \r\n<\/section>\r\n\n\n\r\n<section class=\"bloque-documento-enlace row \">\r\n  <div class=\"col-6 col-md-3 mb-4\">\r\n    <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/MCB_DirectorioEntidadeSociales_digital_En_AF.pdf\">    <img decoding=\"async\" class=\"col-12 bl-imagen  \" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/MCB_DirectorioEntidadeSociales_digital_En_AF-1-352x500.jpg\" alt=\"\" >\r\n    <\/a>\r\n  <\/div>\r\n\r\n                <div class=\"col-1 col-md-1 d-hide mb-4 align-self-end\">\r\n        <a  class=\"ico-circular d-hide \" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/MCB_DirectorioEntidadeSociales_digital_En_AF.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n      <\/div>\r\n            \r\n  <div class=\"col-12 col-md-9 align-self-center\">\r\n    <h2>\r\n      <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/MCB_DirectorioEntidadeSociales_digital_En_AF.pdf\">      Directory of Social Organisations<\/h2>\r\n      <\/a>    <p>Our directory of social organisations provides event organisers with a list of associations, foundations and NGOs working in areas such as sustainability, corporate social responsibility, social inclusion and other related fields.<\/p>\r\n                  <a  class=\"ico-circular m-hide\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/MCB_DirectorioEntidadeSociales_digital_En_AF.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n            \r\n      <\/div>  \r\n<\/section>\r\n\n\n\r\n<section class=\"bloque-documento-enlace row \">\r\n  <div class=\"col-6 col-md-3 mb-4\">\r\n    <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/Baja_folleto-Plus-MCB-ING_V2.pdf\">    <img decoding=\"async\" class=\"col-12 bl-imagen  \" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/portada-guia-ingles-231x300.jpg\" alt=\"\" >\r\n    <\/a>\r\n  <\/div>\r\n\r\n                <div class=\"col-1 col-md-1 d-hide mb-4 align-self-end\">\r\n        <a  class=\"ico-circular d-hide \" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/Baja_folleto-Plus-MCB-ING_V2.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n      <\/div>\r\n            \r\n  <div class=\"col-12 col-md-9 align-self-center\">\r\n    <h2>\r\n      <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/Baja_folleto-Plus-MCB-ING_V2.pdf\">      PLUS, Positive Impact<\/h2>\r\n      <\/a>    <p>PLUS is a digital technology managed by Madrid Convention Bureau, offering various functionalities related to comprehensive sustainability and legacy management. It generates specific reports prior to all meetings taking place in Madrid, in order to minimise their impact from the outset. PLUS facilitates the implementation of the Sustainable Development Goals (SDG) at every stage of an event or meeting. <br \/>\r\n<\/p>\r\n                  <a  class=\"ico-circular m-hide\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2024\/05\/Baja_folleto-Plus-MCB-ING_V2.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n            \r\n      <\/div>  \r\n<\/section>\r\n\n\n\r\n<section class=\"bloque-documento-enlace row \">\r\n  <div class=\"col-6 col-md-3 mb-4\">\r\n    <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2021\/08\/Guia-MICE-de-Sostenibilidad_Web_EN.pdf\">    <img decoding=\"async\" class=\"col-12 bl-imagen  \" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2020\/12\/Guide-Sustainability_en_baja-212x300.jpg\" alt=\"\" >\r\n    <\/a>\r\n  <\/div>\r\n\r\n                <div class=\"col-1 col-md-1 d-hide mb-4 align-self-end\">\r\n        <a  class=\"ico-circular d-hide \" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2021\/08\/Guia-MICE-de-Sostenibilidad_Web_EN.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n      <\/div>\r\n            \r\n  <div class=\"col-12 col-md-9 align-self-center\">\r\n    <h2>\r\n      <a href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2021\/08\/Guia-MICE-de-Sostenibilidad_Web_EN.pdf\">      MICE Sustainability Guide<\/h2>\r\n      <\/a>    <p>Created in 2020 in collaboration with experts in responsible tourism, this was the first specific MICE guide with practical information on sustainability, legacy and positive impact. The Guide analyses the Sustainable Development Goals influencing this tourism segment, providing practical guidelines for application across five sectors: Special Venues, Hotels, Restaurants and Catering, Service Providers and Event Agencies, Destination Management Companies (DMCs) and Professional Congress Organisers (PCOs).<br \/>\r\n<\/p>\r\n                  <a  class=\"ico-circular m-hide\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2021\/08\/Guia-MICE-de-Sostenibilidad_Web_EN.pdf\">\r\n          <img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/themes\/mcb24\/img\/download.svg\" alt=\"Download\">\r\n        <\/a>\r\n            \r\n      <\/div>  \r\n<\/section>\r\n\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"container bloque-txt-titulo \" >\n    <div class=\"row\"> \n        <div class=\"col-12 col-md-6 col-lg-4  mb-3 md-md-0 animation fadeRight\">\n            <h3 class=\"bl-titulo  \">Madrid Challenge<\/h3>\n        <\/div>\n        <div class=\"col-12 col-md-6 col-lg-8 bl-texto\">\n             \n            <div class=\"acf-innerblocks-container\">\n\n<ul class=\"wp-block-list\">\n<li>Madrid Challenge is a charter committing to positive impact, promoted by MCB under the Global Forum 2021 and organised by the BestCities Global Alliance.<\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.bestcities.net\/about-us\/impact-of-business-events\/the-bestcities-madrid-challenge\/\">BestCities Madrid Challenge<\/a> is a movement of destinations and associations that recognise the importance of achieving a more sustainable meeting and events industry. Together, these organisations have committed to collaborating, sharing knowledge, and striving to offer value beyond tourism through their events. The BestCities Madrid Challenge aims to raise industry standards and promote impact and sustainability as key elements of organisational strategies and events.<\/li>\n\n\n\n<li>It encourages organisers to develop and integrate legacy into congress bidding processes and convention bureaus to identify local agents with whom to implement legacy actions.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"182\" height=\"83\" src=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/BC-logo-basico.png\" alt=\"\" class=\"wp-image-3930\" \/><\/figure>\n<\/div>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"container bloque-txt-titulo \" >\n    <div class=\"row\"> \n        <div class=\"col-12 col-md-6 col-lg-4  mb-3 md-md-0 animation fadeRight\">\n            <h3 class=\"bl-titulo  \">THE STRAWBERRY TREE, OUR GREEN FOOTPRINT<\/h3>\n        <\/div>\n        <div class=\"col-12 col-md-6 col-lg-8 bl-texto\">\n             \n            <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.esmadrid.com\/mcb\/wp-content\/uploads\/2023\/10\/rn_img-1.jpg\" alt=\"\" class=\"wp-image-6066\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Each year, a Recognition Night is held as part of the MCB Ambassador Programme in honour of professionals from the scientific, associative, and academic sectors who play a key role in promoting congresses in Madrid.<\/p>\n\n\n\n<p>Attendees receive a small STRAWBERRY TREE as a courtesy gift. It represents the city and our commitment to sustainability and the environment. <\/p>\n\n\n\n<p>The strawberry tree is now also the symbol of Recognition Night.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/ambassadors-program\/recognition-night-the-annual-celebration\/\">More info<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3602","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability and legacy - Madrid Convention Bureau (en)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/sustainability-and-legacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability and legacy - Madrid Convention Bureau (en)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esmadrid.com\/mcb\/en\/sustainability-and-legacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Madrid Convention Bureau (en)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T11:17:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esmadrid.com\/mcb\/en\/wp-content\/uploads\/sites\/3\/2025\/04\/BC-logo-basico.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.esmadrid.com\\\/mcb\\\/en\\\/sustainability-and-legacy\\\/\",\"url\":\"https:\\\/\\\/www.esmadrid.com\\\/mcb\\\/en\\\/sustainability-and-legacy\\\/\",\"name\":\"Sustainability and legacy - 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