Apple's new store in Madrid could be mistaken for a small museum. It is located in the central Puerta del Sol square, in an iconic 19th-century building which used to house the Hotel París. It has a briefing room in the basement and two other floors divided into areas where visitors can try out iPads, iPhones, Macs and iPods. There is also a large space dedicated to accessories.
In addition, the store boasts a 360º Genius Bar, the first of its kind in Spain, where experts answer customer questions, give advice and solve technical problems.