Madrid presents its latest offering and newest events at FITUR 2021

Discover everything you need to know about the Madrid stand and the co-exhibitors at this year’s edition of FITUR.


  • Wednesday 19 May:
    • 11am - noon:     The Challenges of Post-covid Audiovisual Communication for Destinations.
    • 1 - 2pm:             Wine Tourism - Madrid Wine Routes. Debate
    • 3 - 4pm:             Awarding of Tourism Accolades - CEAV 2020 (Spanish Confederation of Travel Agencies)
    • 4 - 4:20pm:        The Inclusive Camino de Santiago (Way of St. James) from Madrid.
    • 4:30 - 4:50pm:   Madrid - A Rural Destination
    • 5 - 6pm:             Presentation of the Madrid Acoge and the Hermestur Awards
  • Thursday 20 May:
    • 10 - 11am:        Presentation of San Lorenzo de El Escorial, Alcalá de Henares and Aranjuez
    • 11am - noon:    Madrid with Movelia, connectivity by land
    • noon - 1pm:      Greater Madrid
    • 1 - 2pm:            Presentation of the Association for the Recovery of Tourism in Madrid (ARETUR)
    • 4 - 5pm:            3rd edition of the “Best Guided Tour of Madrid” Award Ceremony
    • 5 - 6pm:            Sierra Norte, much more to discover
    • 6 - 7pm:            Presentation of Legends
  • Friday 21 May:
    • 10 - 11am:        Madrid Day
    • 11:30 am - noon:    Signing of the collaboration agreement between the cities of Madrid and Alicante.
    • noon - 1pm:      Landing Madrid Award Ceremony
    • 1 - 2pm:            Madrid, Wedding Destination
    • 3 - 4pm:            Presentation of the Meninas Madrid Gallery
    • 4 - 4:20pm:       Tourist routes around Chinchón
    • 4:30 - 5pm:       Colmenar de Oreja, “Land of Colmenar” Exhibitions.
    • 5 - 6pm:            Presentation of Madrid Craft Week
    • 6 - 7pm:            The Alcarria Region of Madrid
  • Saturday 22nd May:
    • 11am - noon:    “Rosquillas” workshop (Anise-flavoured doughnuts) (ASEMPAS)
    • noon - 1pm:      The train to Arganda del Rey
    • 4 - 5pm:            Flamenco Class (El Corral de la Morería)
  • Sunday 23rd May:
    • noon - 1pm:      Story telling
    • 1 - 2pm:            Beekeeping workshop - Sierra Norte


Welcome to the Madrid stand at FITUR. Here you’ll find everything you need to know about the capital, from its landmarks and its gastronomy to its traditional crafts, local design scene and renowned nightlife… and daylife! Parks, stadiums, markets and, not forgetting, its world-famous museums. Find all this and more at this small space dedicated to a great city with its own unique way of life. Madrid awaits you at FITUR.

Where innovation meets digitalisation, with a human touch

Where we celebrate history and foster culture

Where all the best flamenco artists are made

Where the days are too short for all the plans we have

Where the tricks of the trade are passed down from one generation to the next

Where you’re sure to find that special something for your loved ones

Where the curtain rises on the capital of musicals in Spain

Where the art of gastronomy is paired with the wines of Madrid

Where each sport has the loyalist of fans and a buzzing atmosphere

  • Discover the city's most popular sights and attractions, from one of Europe's largest royal palaces to the magnificent Prado Museum and Real Madrid's stadium. 

    Madrid Top 10
  • Palacio de Cristal
  • El fin de siglo. Sala 61 A del Museo Nacional del Prado ©Museo Nacional del Prado (660 x 335)
  • Take a peek at our selection of the most important events taking place in Madrid and start planning your next visit!

    Madrid Events Calendar: 2021-2022
  • #InGoya
  • Check out online or download our monthly bilingual magazine, packed with events, useful information and a map of Madrid and its metro.

  • Revista esMADRIDmagazine septiembre 2021