The gallery started life in 1996 with a series of exhibitions held in a small basement on Calle Claudio Coello in central Madrid. The artists chosen for these first exhibitions were well known in the art world, although not all of them were known by the wider public
In the autumn of 2004, also in Madrid the gallery opened on Calle Orellana 18, with particular emphasis on emerging artists. It could be said that the exhibitions' eclecticism is what gives them real meaning. They are all set within the framework of a rigorous personal selection which promotes and supports both young artists and some more established painters.