In 1968, Lurueña opened its first shoe shop in Madrid on Calle Nuñez de Balboa. In the 70s, it continued expanding in Madrid and other Spanish cities and its product lines became more sophisticated, adapting to new fashions.
Throughout its history, its objective has been to make continual efforts to design its own models and establish commercial relations with well-known, quality brands in the sector. It's best known for its women's line, which is committed to the latest fashions. Open-toed shoes, wedges, platforms and women's sandals; bags for parties, sports and formal occasions; sports shoes, boat shoes, moccasins and men's sandals are just a few examples.