It began in 2004 without a brand name. The collections were sold exclusively in a shop within the Fuencarral market in Malasaña. They soon began to focus on design and above all on a London style shirt that was very popular at the time. The growing demand meant their label needed its own name and Kling was born and spread out from its beginnings in the market and across Spain.
As well as numerous shops all across Spain, Kling also sells in Europe and Asia. In fact, the brand is very popular in Japan. It is aimed at young people who want to be comfortable but with their own, original style. Kling clothing is characterised by its use of accessories which give it a distinctive touch and make a Kling piece easy to spot.
There is an on line shop with discounts and offers to promote designs that are only available in the on line shop. Another of Kling's secret weapons is price. All clothing lines are very competitively priced. As well as a wide range, another benefit is the sizing. The company works with one size fits all, they design for all sizes but each garment has a one size fits all. A further advantage is flexibility, meaning that what for one person is a long t-shirt, for another can be a dress.