A shop selling fashion and accessories for very outgoing children, or rather, for parents with a happy unconventional style. Pacifiers, pyjamas, cots, t-shirts and towels that steer clear of typically baby colours (pink and blue) to offer a unisex collection with a variety of contemporary colours and unique designs, made from cotton for maximum comfort. E-mio also has an exclusive collection in which the garments are presented in children's food boxes (glass jars, pizza boxes, egg boxes...) In short, not at all conventional. It also offers special garments such as Lucky Cat or Maneki Neko t-shirts, and fun references to the child's future profession: “hollywood star’, ‘groupie de bandas de rock’ and ‘agente secreto’. They also put together bespoke or standard gift packages to be delivered to homes or hospitals for newborns. The creator of this original concept in children's fashion is Mónica Alguacil, with experience in fashion, marketing and advertising. Contemporary modern style.