Charamasca started out in 2000 as a small family business in the Chamartín neighbourhood. Eusebio, the owner, wanted to offer the best in wines, his specialty, as well as a wide range of cavas, champagnes, gastronomic delicacies, top-quality preserves and all sorts of accessories related to the world of wine. He also offers customers his knowledge in this field, since he is always willing to help and lend his advice on wines, as well as having them taste the ones he is promoting. His latest initiative is a delivery service, which he offers through his website. Amongst the selections in his catalogue, worth noting are traditional Designations of Origin such as Rioja, Penedés, Ribera del Duero or Jerez.