This is perhaps the most modern street in Spain, where all the alternative fashion brands have gathered together, attracting swarms of people at any time of day. It is backbone of a large shopping area spreading from Malasaña to Chueca, which began to emerge in the late 1980s around the Fuencarral Market, dedicated to the most cutting-edge fashion design houses. You will also find leading fashion chains here such as Zara, Mango, Blanco, Adidas, Pepe Jeans, Diesel, Puma, GI Joe, Hoss Intropia, Kipling and Camper. It is now home to the most avant-garde and colourful shop windows, covered in graffiti, including tattoo and piercing parlours, shops specialising in oriental products, and places dedicated exclusively to the tea ceremony. On the wave of this success and behind Calle Fuencarral itself, the Triball project has recently emerged, focusing its commercial activity on the work of young designers and alternative leisure activities that are revitalising the area.