Top-end designer labels dress up the shop windows in Barrio de Salamanca. An impressively elegant shopping street in Madrid, Calle de Serrano is lined with iconic luxury stores for sophisticated retail therapy.
Fashion, style and glamour
A giant catwalk is what Serrano, José Ortega y Gasset and Claudio Coello streets in Barrio de Salamanca look like. A genuine shopping heart in Madrid, this barrio was developed in the mid-nineteenth century and named after the Marquis of Salamanca. Broad streets and buildings oozing sophistication are additional attractions that complement the range of elegant stores.
If you love luxury window shopping, feast your eyes on Ágatha Ruiz de la Prada, Carolina Herrera, Chanel, Gucci, Loewe, Louis Vuitton, Armani and Miu Miu. Manolo Blahnik has the fantastic shoes that celebrities simply call ‘Manolos’. And Zara, the flagship brand of Spanish international clothing company Inditex, holds a 2,500m2 surface area with even a showroom for in-store presentations of new collections, located on Serrano 23.
No wonder the upmarket area in and around Calle de Serrano has come to be known as the ‘Golden Mile’, where even Ferrari opened a showroom to the delight of Formula 1 fans.
Among the best department stores is El Corte Inglés – with a main building and smaller specialty shops, like one where you can get exquisite lingerie –, and shopping centres include El Jardín de Serrano, housed in a nineteenth-century small palace, and ABC Serrano, in a beautiful building from the same period.
In Barrio de Salamanca there are good old eateries, wine bars, tapas bars, cafeterias, restaurants bearing Michelin stars (Kabuki Wellington, Ramon Freixa Madrid) and many other places where you’ll be served meals to remember. Got a big sweet tooth? OK, make a beeline to Oriol Balaguer or Santa to sample their finest confections and chocolate delights.
Don’t miss La Paz Market at Calle Ayala 28. Like San Miguel Market, it’s housed in a nineteenth-century cast-iron building. The delicacies on offer will seduce even the most demanding gourmands.
Gold and silver
The Golden Mile could easily be called the Silver, Diamond or Gemstone Mile, as beautiful sparkling jewellery adds glitz to the most exclusive shopping area in Madrid. Spanish jewellery designers such as Suárez, Rabat and Tous, among others, rub shoulders with internationally acclaimed names like Cartier, Tiffany & Co, Bulgari, etc., who chose the most elegant avenue in Barrio de Salamanca for their Madrid outlets.
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