The old Sala Heineken has changed its name but not its activity. A series of plasma screens outside the building inform the public about the events taking place there. Because of its large capacity, the venue hosts many of the city's top musical events.
The music to be heard focuses on house and pop-rock and the venue has one of Madrid's busiest schedules of live concerts and other events. Some of the top groups and individual artists on the alternative pop-rock and indie scene have appeared here.